**Hero** is the best and most trusted Indian brand. It is preferred by most of the customer over other brand to buy all types of bicycles such as mountain bikes, city bikes, cycles for females, kids, etc. It is a well-established company with its origin from Ludhiana, Punjab. Today, Hero Cycles is one of the world's largest manufacturers of bicycles, producing 19,000 cycles per day and exporting to over 70 countries world-wide. Hero bicycles have a market share of 43% and is equipped with state-of-the-art infrastructure and the most modern machinery producing major bicycle components within its premise under stringent quality parameters complying with all global standards. Hero Cycles has the strongest network of over 250 suppliers and 2800 dealerships across India. Hero’s unwavering passion of setting higher standards for itself and simply delivering the best, has found itself a place not only in the Guinness Book of World Records but also in the hearts of millions of satisfied customers. Coming from a small-town to becoming successful and one of the world’s largest bicycles manufacturers, Hero Cycles has exponentially grown by exploring the segment of basic as well as the premium bike segment across the world.