Hyundai Motor India Limited reported mixed August 2024 sales. Out of 63,175 units sold, 49,525 were domestic and 13,650 were exported. Hyundai's current market strategy emphasises domestic sales, which remain a large component of sales.
Hyundai sales fell in August 2024 compared to 2023. August 2023 sales were 71,435 units, down 8,260 units, or 11.56 percent. Domestic sales fell by 4,305 units, or -8.00%. Export sales fell by 3,955 units, or -22.47 percent.
SUVs (Redefined to encompass various vehicles across categories) account for 66.8% of Hyundai's domestic sales. Major models like the Creta, Venue, and Exter have helped preserve this market dominance. Hyundai wants to profit from SUVs' increasing popular