Dylect launches third Scam Ya Dashcam Campaign to boost road safety awareness in India

Dylect has launched the third edition of its 'Scam Ya Dashcam?' campaign, aiming to raise awareness about road safety and the benefits of dashcams in India. The campaign features television personality and adventure sports enthusiast Rannvijay Singha. It highlights how dashcams can help drivers protect themselves from staged accidents, fraudulent insurance claims, and disputes on Indian roads.

Key Highlights

• Dylect launches third edition of 'Scam Ya Dashcam' campaign in India
• Campaign features Rannvijay Singha raising awareness about dashcam benefits
• India recorded 1.8 lakh road fatalities in 2024, with overspeeding causing 70 percent
• Dashcam market in India projected to grow at 15 percent CAGR through 2032

Dashcams and Road Safety in India

The campaign comes at a time when road safety is a major concern in India. Official data cited by Dylect shows that India recorded 1.8 lakh road fatalities in 2024. Overspeeding was responsible for nearly 70 percent of these deaths. In addition to accidents, there is a growing trend of staged incidents, false damage claims, and road rage confrontations. Without video evidence, drivers often struggle to defend themselves in such situations.

Dylect's dashcam products offer high-resolution video recording and G-sensor technology. The G-sensor automatically locks footage when it detects an impact, ensuring that critical evidence is preserved. Onboard storage further helps drivers keep important recordings safe. These features are designed to support insurance claims and help resolve disputes over liability.

Market Growth and Consumer Awareness

The market for dashcams in India is expanding. Industry projections cited by Dylect suggest that the segment could grow at a compound annual growth rate of about 15 percent through 2032. This growth is driven by rising consumer interest in vehicle safety technology, insurance documentation, and protection against fraudulent claims.

Rannvijay Singha, known for his work in adventure and automotive content, is the face of the campaign. He appears in scenarios that show the risks of driving without a dashcam. The campaign aims to shift the perception of dashcams from a luxury accessory to an essential safety tool for Indian drivers.

About Dylect

Dylect is an India-based lifestyle technology brand. The company offers products in automotive, smart home, and consumer electronics categories. Dylect focuses on accessible and value-oriented technology designed for everyday use. The "Scam Ya" Dashcam? The campaign is part of the company's broader effort to promote road safety and educate consumers about the importance of dashcams.

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CarBike 360 Says

​Dylect’s third Scam Ya Dashcam campaign reinforces the growing importance of in-car safety technology in India’s evolving mobility landscape. By educating drivers about real-world risks and promoting dashcam adoption, the initiative not only enhances accountability on the roads but also empowers motorists to drive with greater confidence, ultimately contributing to a safer and more transparent driving environment nationwide.