Mahindra Thar Roxx 001: Record-Breaking Auction

Published Dec 15, 2024

The first-ever Mahindra Thar Roxx VIN 001 was auctioned, with Aakash Minda winning the bid at a staggering ₹1.31 crore. This marks his second big win after securing the Thar 3-door in 2020.

Mahindra Thar Roxx garnered a massive 1.76 lakh bookings within just one hour of opening on October 3, 2024. Deliveries for the eagerly anticipated SUV will start from October 12, 2024.

The auction held on September 15–16, 2024, saw over 20 active bidders, with 10,980 registrations. Aakash Minda emerged as the highest bidder, setting a new record for Mahindra auctions.

Aakash Minda's Thar Roxx comes in the exclusive Nebula Blue with a unique '001' branding plate and an emblem signed by Mahindra's Chairman, Anand Mahindra, adding to its uniqueness.

Proceeds from the auction went to the Naandi Foundation, supporting social causes. Mahindra CEO Nalinikanth Gollagunta praised the overwhelming response and congratulated Minda for his winning bid.