Apollo tyres expands premium retail network with new Jaipur outlet

Apollo Tyres inaugurated its second super-premium branded retail outlet in Jaipur on July 17, 2026. This move is part of the company's ongoing premiumisation strategy. Apollo Tyres plans to open three to four more such stores in major Indian cities in the coming months.

Key Highlights

• Apollo Tyres opened its second super-premium retail outlet in Jaipur on July 17, 2026.
• Three to four more similar stores are planned in major Indian cities in the coming months.
• The new outlet offers personalised tyre recommendations and technology-enabled services.
• The retail format includes community spaces and expert consultation for automotive enthusiasts.

Details of the New Outlet

The new flagship store is located at Bhagwati Motors Nokha Pvt Ltd on New Sanganer Road in the Mansarovar area of Jaipur. Rajesh Dahiya, Vice President and Business Head at Apollo Tyres Ltd, led the inauguration. This outlet is the second of its kind, following the first in Bengaluru.

The company aims to expand its presence in the premium mobility segment by launching similar outlets in other metropolitan cities. The retail format is designed to offer more than traditional tyre stores. It combines premium products, expert consultation, and technology-enabled services with a community-oriented experience for automotive enthusiasts.

Customer Experience and Services

Customers at the new outlet receive personalised tyre recommendations based on their vehicle type, driving style, and mobility needs. The store offers digital appointment booking, quick-fit services, and premium hospitality. The aim is to provide a seamless and convenient experience for visitors.

Key features of the outlet include lounge-style waiting areas, expert consultation, digital scheduling, and faster fitment services. The store also offers curated tyre and service packages for premium, luxury, and performance vehicles. A dedicated community space is available for automotive enthusiasts, supported by brand-led engagement initiatives.

Strategic Shift in Retail Approach

Apollo Tyres stated that the new retail format reflects a broader shift in its retail strategy. The company is moving away from conventional tyre selling toward a more personalised and experience-led model. This approach aims to strengthen Apollo Tyres' position in the premium mobility segment in India.

According to Rajesh Dahiya, customer expectations now go beyond the product itself. The new format combines expert advice, convenience, and personalised service. It also seeks to deepen engagement with the automotive community.

The company continues to invest in expanding its premium retail network. The new Jaipur outlet is a key step in Apollo Tyres' efforts to redefine tyre retailing in India.

Also Read: Apollo Tyres wins CarBike360 Excellence Award 2025 for best tyre Brand in the passenger vehicle category

CarBike 360 Says

With the launch of its second Super-Premium outlet in Jaipur, Apollo Tyres continues to strengthen its retail footprint in India while elevating the customer buying experience. This strategic expansion highlights the brand’s focus on premiumisation, innovation, and direct consumer engagement, positioning it strongly to meet evolving market demands and reinforce its leadership in the competitive tyre segment.