Michelin expands retail footprint with new tyres & services outlet in Jodhpur

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Michelin partners with Sushil Tyre to open a new outlet in Jodhpur, offering premium tyres and expert services to local customers.

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May 18, 2026 12:44 pm IST

Michelin Tyres
Michelin Opens New Tyre & Service Outlet in Jodhpur

Michelin, a global leader in tyre technology, has opened a new Michelin Tyres & Services (MTS) outlet in Jodhpur. The company partnered with Sushil Tyre to launch this facility. The new outlet is located on Chopasani Road, a prominent area in the city. This move strengthens Michelin's retail presence in Rajasthan and brings premium tyre solutions closer to local customers.

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Key Highlights

  • Michelin opens new Tyres and Services outlet in Jodhpur with Sushil Tyre partnership
  • The 1800 square foot facility offers premium tyres and advanced vehicle care services
  • Jodhpur's rapid growth and premium car market drive Michelin's retail expansion in Rajasthan
  • Sushil Tyres brings over 40 years of local automotive service experience to the partnership

New Facility Details

The new MTS store covers 1,800 square feet. It offers a wide range of tyre and vehicle care services. Customers can access Michelin's full range of premium passenger car tyres at the outlet. The facility also provides advanced wheel alignment and balancing services. The store is designed to deliver a premium and convenient service experience for customers in Jodhpur.

Prashant Sharma, Michelin India's National Sales Director, inaugurated the new outlet. The opening marks another step in Michelin's strategy to expand its network in India. The company aims to make its products and services more accessible to customers in key markets.

Strategic Importance of Jodhpur

Jodhpur is known as the 'Blue City' and serves as Rajasthan's commercial hub. It is one of the fastest-growing cities in the state. The city has a strong tourism sector, rapid infrastructure growth, and a rising number of premium car owners. These factors make Jodhpur a key location for luxury automobile retail expansion.

Shantanu Deshpande, Managing Director of Michelin India, highlighted Jodhpur's importance in the company's regional growth strategy. He noted that the city's evolving mobility landscape and growing base of premium vehicle owners make it vital for Michelin's retail expansion. The new outlet supports Michelin's commitment to introducing made-in-India passenger car tyres. The company aims to deliver products that meet global standards while catering to Indian consumers.

Partnership with Sushil Tyres

Sushil Tyres has served Jodhpur's automotive aftermarket since 1984. The company brings over 40 years of experience and a reputation for reliable, high-quality service. The partnership combines Michelin's global expertise with Sushil Tyres' local knowledge. This collaboration aims to meet the changing needs of customers in the region.

Michelin focuses on working with established local partners to offer safe, durable, and high-performance mobility solutions. The new outlet is part of Michelin India's ongoing effort to expand its retail footprint in Rajasthan. The company continues to invest in the Indian premium mobility market and remains committed to providing high-quality, locally relevant products and services.

Also Read: Aarika innovation launches KoolWheel smart tyre cooling system for Indian Roads

CarBike 360 Says

With the launch of its new outlet in Jodhpur, Michelin continues to strengthen its retail presence in India while improving accessibility for customers in Rajasthan. Partnering with Sushil Tyre ensures a blend of global expertise and local trust, offering high-quality products and professional services. This move reflects Michelin’s ongoing commitment to enhancing customer experience across emerging markets.

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