Tyresnmore expands doorstep tyre fitment, targets profitability with CEAT support

Tyresnmore Online Pvt. Ltd., backed by CEAT, is expanding its tyre and battery replacement business in India. The company is leveraging its doorstep fitment model, online and offline channels, and pan-India delivery to capture a larger share of the underpenetrated online tyre replacement market. Online tyre sales account for less than 1% of India's replacement market, compared to 15-20% in western countries.

Key Highlights

• Tyresnmore has grown at nearly 50 percent year-on-year over the last five years
• Online tyre sales are less than 1 percent of India's replacement market
• Tyresnmore offers doorstep fitment in six major cities and pan-India delivery
• Company revenue rose to ₹32.3 crore in FY25 but remains loss-making
• CEAT owns 100 percent of Tyresnmore and continues to invest in its expansion

Growth Strategy and Market Position

Tyresnmore has grown at nearly 50% year-on-year over the last five years. CEO Rakesh Tatikonda aims to sustain or exceed this growth rate by adding new channels and categories. The Indian tyre market was valued at $14.45 billion in 2025 and is projected to reach $27.67 billion by 2034, according to IMARC Group. Tiresnmore started in 2014 as an online seller and evolved into a doorstep delivery and fitment platform. The model gained traction after the Covid pandemic as consumers preferred at-home services.

The company began with four-wheeler tyres and now offers two-wheeler tyres, batteries, and accessories such as alloy wheels, tyre pressure monitoring systems, and dashcams. Tyresnmore positions itself as a multi-brand auto aftermarket platform, offering a single touchpoint for product discovery, advisory, purchase, delivery, and fitment. Unlike platforms that only sell tyres online or use a buy-online, fit-offline approach, Tyresnmore completes fitment at the customer's location.

Operations, Expansion, and Financials

Tyresnmore provides doorstep installation in six major cities: Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Pune, and Chennai. Its operational footprint covers 14-15 cities when clusters are broken down. The company also offers pan-India delivery for customers outside its fitment cities. Around 40% of its website traffic comes from outside its current fitment markets, guiding future expansion plans.

The company is piloting an offline store in Bengaluru to build trust and offer premium services, including wheel alignment and nitrogen tyre inflation. If successful, Tyresnmore plans to open at least one store in every city it operates in. Online marketplaces account for 10-12% of overall sales, helping with customer discovery and offering doorstep fitment in select cities.

Operational complexity arises from the need for size- and vehicle-specific tyres and same-day fitment. Tyresnmore manages this through warehouse inventory, dealer-partner networks, and call center-led advisory. About 50-55% of orders are placed directly through the website, with the rest handled by customer care agents. Installation typically takes 45 minutes for four-wheelers, 30 minutes for two-wheelers, and 15-20 minutes for batteries. The company reports zero returns and less than 1% complaints, supported by consultative selling and order verification.

Tyresnmore employs around 120 people, with 45-50% as on-ground technicians. Technicians are on the payroll, ensuring quality and speed. The company’s net promoter score is above 85. Tyresnmore is making its model less capital-intensive by considering leasing vehicles instead of owning them. Future capital expenditure will focus on machinery replacement.

Financial Performance and CEAT Investment

Tyresnmore remains loss-making but continues to grow revenue. Sales increased to ₹32.3 crore in FY25 from ₹25.6 crore in FY24 and ₹14.3 crore in FY23. Operating loss widened to ₹13.7 crore in FY25 from ₹11.5 crore in FY24, while net loss stood at ₹13.9 crore in FY25 versus ₹11.8 crore in FY24. The company targets city-level profitability first, with one city near break-even and another expected to reach it by year-end. The next goal is EBITDA-level profitability at the company level.

Tyresnmore is a wholly owned subsidiary of CEAT Ltd., part of the RPG Group. CEAT has steadily increased its investment, including ₹3.25 crore in April 2026, and retains 100% ownership. The partnership gives Tyresnmore access to CEAT’s ecosystem while CEAT gains a digital aftermarket channel. The company plans to expand through deeper city penetration, marketplace sales, new categories, and strategic partnerships to become a broader auto aftermarket platform.

CarBike 360 Says

With CEAT’s backing and a strong focus on doorstep convenience, Tyresnmore is positioning itself to tap into India’s evolving automotive aftermarket. By expanding its service network and optimizing operations, the company aims to balance growth with profitability. If executed effectively, this strategy could redefine how consumers approach tyre replacement, making it faster, easier, and more accessible.