Bridgestone India Brings Advanced ENLITEN Tyres to Bharat Mobility Global EXPO 2025

​Bridgestone India has showcased its new ENLITEN Technology tyres at the Bharat Mobility Global Expo 2025, in New Delhi. This technology focuses on "ultimate customisation" to improve tyre performance. The tyres provide benefits like better comfort, reduced noise, longer lifespan, and enhanced fuel efficiency. They are designed to cater to the needs of both traditional and electric vehicles, providing a quieter and more premium driving experience across a wide variety of vehicles such as SUVs, CUVs, sedans, and hatchbacks. These tyres also contribute to environmental sustainability. ENLITEN Technology brings eco-friendly approach to the mobility industry, meeting the performance demands of both electric and conventional cars.

Rajarshi Moitra, Executive Director at Bridgestone India, said, “The Bharat Mobility Global EXPO 2025 is the perfect platform to showcase how Bridgestone’s ENLITEN Technology addresses sustainability challenges in mobility. As the world shifts toward greener alternatives, our technology offers real benefits by improving performance and efficiency while reducing environmental harm. Bridgestone is committed to advancing innovations that cater to India’s evolving mobility needs.”

The tyres on display include the Turanza 6i, which has advanced ENLITEN Technology, along with the Dueler A/T002 and RFT Potenza. Bridgestone also showcases its Off-The-Road (OTR) tyres, designed for heavy-duty use in industrial and construction applications.

ENLITEN Technology supports Bridgestone's sustainability goals by reducing raw material usage and minimising carbon emissions during production and use. This aligns with India’s vision of a greener and more sustainable future for mobility.

At their booth, Bridgestone India is also highlighting its Bridgestone Select and Bridgestone Select+ stores, which are digitally integrated and provide a sustainable, eco-friendly shopping experience. These stores help customers to choose the best tyres for their needs using advanced digital tools. Bridgestone’s retail network offers a wide range of tyres and services to meet various customer requirements.

Additionally, Bridgestone India introduced the 100 Km Check-Up service, which was a success in Japan. This free service is available to customers who purchase the Turanza 6i tyres. It ensures optimal tyre performance, increases durability, and maintains a comfortable ride experience.

With its innovative retail strategies and focus on sustainability, Bridgestone India is setting the standard for a future-oriented retail experience, offering high-quality products, services, and environmental responsibility.

Also Read: Smart Tyres, Smarter Driving: The Power of TPMS Explained​