Citroen C3 Aircross: Discounts and Unique Offerings | Mid Variant cheaper than Base

The compact SUV segment in India is highly competitive, featuring popular models like the Creta, Seltos, Grand Vitara, Hyryder, Elevate, Taigun, Kushaq, and Astor. Citroen's C3 Aircross stands out as the only 7-seater in this crowded field. To further boost its sales, Citroen is offering substantial discounts, especially on the mid-trim variant.

Citroen C3 Aircross Discounts

Citroen's strategy for the Indian market, termed as C-Cubed, involves launching three different vehicles based on Stellantis' cost-effective CMP platform:

• C3 hatchback
• C3 Aircross SUV
• Upcoming Basalt coupe SUV

Current Discounts

Citroen dealers are offering discounts up to Rs 2.62 lakh on the mid-spec Plus trim of the C3 Aircross. However, this discount is not available for the base You trim or the top-spec Max trim. Not all dealers are offering this discount, and there is no clear information on the number of units available at this price or the duration of the offer. Prospective buyers should contact their nearest showroom for details.

Mid Trim Pricing Advantage

The mid-spec Plus trim, originally priced at Rs 11.61 lakh (Ex-showroom), is now available at Rs 8.99 lakh after the discount. This makes it Rs 1 lakh cheaper than the base You trim, which is priced at Rs 9.99 lakh (Ex-showroom) without any discount. This peculiar pricing strategy might confuse some buyers, and it remains unclear which specific variants and dealerships are participating in this offer.

Carbike360 Says

Sustaining sales has been a challenge for Citroen. In May 2024, the C3 Aircross sold 125 units, an improvement over the 93 units sold in March 2024. To boost these numbers, Citroen has introduced several strategies, including a special Dhoni Edition starting at Rs 11.82 lakh (Ex-showroom), leveraging the popularity of cricketer Mahendra Singh Dhoni.