Stellantis opens dual-brand Jeep and Citroen dealership in Goa with Caculo group

Stellantis India has opened a new dual-brand dealership in Panaji, Goa, expanding its multi-brand retail presence in Western India. The facility, operated by the Caculo Group, houses both the Jeep and Citroen brands under one roof. Goa Chief Minister Dr. Pramod Sawant attended the inauguration, along with Stellantis India CEO and Managing Director Shailesh Hazela and Caculo Group Chairman Manoj M. Caculo.

Key Highlights

• Stellantis India opens dual-brand Jeep and Citroën dealership in Panaji, Goa.
• The facility spans 4000 square metres with a 10-bay service workshop
• The dealership uses a phygital retail model for both in-person and digital transactions
• Caculo Group partnership marks its centenary in Goa's automotive sector
• Western India targeted for premium car buyers and tourism-driven demand

Facility Features and Retail Model

The dealership spans 4,000 square meters and includes a 10-bay service workshop. It offers full sales, service, and spare parts support for both Jeep and Citroën vehicles. The technical team is trained and equipped with diagnostic tools for both routine and specialized maintenance tasks.

The facility follows Stellantis' Brand House (SBH) format, which integrates physical and digital retail channels. Customers can browse, configure, and complete transactions both in-person and online. Stellantis aims to provide convenience, transparent pricing, and personalized service through this "phygital" approach.

Market Strategy and Brand Positioning

Stellantis views Goa as a strategically important market. Hazela stated that the new dealership strengthens the company's commitment to the region. He highlighted the Caculo Group's established reputation as a key factor in the partnership.

Jeep and Citroën target different customer segments. Jeep, with over 80 years of continuous production, is marketed for Goa's terrain and outdoor lifestyle. Citroën, a French brand with more than a century of history, appeals to buyers seeking comfort, fuel efficiency, and modern design. The combined portfolio includes SUVs, family vehicles, and electric vehicles, aiming to meet both personal and commercial mobility needs in North and South Goa.

Local Partnership and Industry Context

The Caculo Group has operated in Goa's automotive sector for four generations. At the event, Chief Minister Sawant recognized the group's role in bringing international brands to local consumers and creating over 500 jobs. He noted that Goa's growing automotive market continues to attract new brands.

Manoj M. Caculo said the partnership with Stellantis reflects shared values of customer service and quality. He emphasized the group's century-long commitment to trust and service in Goa.

Stellantis' Broader Retail Expansion

The Goa opening is part of Stellantis India's broader strategy to consolidate its brands under co-located dealerships. The Brand House format aims to reduce operational fragmentation and improve customer reach. The western region, including Maharashtra and Goa, is seen as a high-potential market due to its concentration of premium buyers and tourism-driven demand.

Stellantis N.V. is listed on the New York Stock Exchange and Euronext markets in Milan and Paris. Its global portfolio includes brands such as Abarth, Alfa Romeo, Chrysler, Dodge, DS Automobiles, Fiat, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall. Stellantis entered India with Jeep in 2016 and introduced Citroen in 2021, assembling vehicles at its Thiruvallur facility in Tamil Nadu. 

Conclusion

With the opening of this new Jeep and Citroën dealership in Goa, Stellantis continues to reinforce its commitment to the Indian market. The collaboration with Caculo Group not only enhances brand reach but also ensures customers receive a world-class retail and service experience, reflecting Stellantis’ dedication to blending innovation, quality, and accessibility across its automotive portfolio.