Aprilia RS 660 Leads Italian Sportbike Sales in 2025, RS 457 Follows

Aprilia has announced that its RS 660 was the top-selling sportbike in Italy in 2025. The India-made RS 457 secured the second spot in the same segment. Together, these two models accounted for over 21 percent of the Italian sportbike market share.

Key Highlights

• Aprilia RS 660 was the best-selling sportbike in Italy in 2025
• RS 457 secured second place in the Italian sportbike segment
• Aprilia led European fully-faired sportbike sales with a 13 percent market share
• Brand recorded a 30 percent sales growth over 2024 globally
• 2026 Aprilia RS 457 launched in India at Rs 4.22 lakh

Aprilia's Market Performance

Aprilia's strong performance was not limited to Italy. In 2025, the brand became the leading European manufacturer in fully-faired sportbike sales across Europe. Aprilia achieved a 13 percent market share in this segment. The company stated it outsold its two main European competitors combined, though it did not release specific sales numbers.

In the United States, Aprilia ranked fifth in overall sportbike sales. It also maintained its position as the top European manufacturer in the American sportbike category. Aprilia reported the highest growth among all manufacturers in 2025, with a 30 percent increase compared to 2024 sales figures.

RS 457 Launch in India

In India, Aprilia launched the 2026 RS 457 last month. The ex-showroom price in Maharashtra is Rs 4.22 lakh. The new model is available in Coral Blue Snake and Arsenic Yellow colour options.

Aprilia also introduced a GP Replica variant of the RS 457. This version features official sponsor graphics, a blacked-out frame and swingarm, and a bi-directional quickshifter as standard. The GP Replica is priced at Rs 4.37 lakh (ex-showroom, Maharashtra).

Global Impact and Segment Growth

Aprilia's recent achievements highlight its growing influence in the global sportbike market. The company has expanded its presence in key regions, including Europe, the United States, and India. Its strong sales performance and new model launches have contributed to increased market share and brand recognition.