Posted by Sachit Bhat On 19-May-2022 06:55 AM
Listen to this Article:
Bosch Middle East and Castrol Middle East are expanding their worldwide partnership to include workshop partners in the United Arab Emirates.
Bosch Middle East and Castrol Middle East are expanding their worldwide partnership to include workshop partners in the United Arab Emirates. Castrol lubricants will be recommended and distributed through the Bosch Car Service network in the UAE, according to the agreement. Customers visiting the network's workshops will also benefit from shared brand activities such as promotional campaigns, digital activities, training, and finance and efficiency solutions.
"Although two large automotive giants collaborating is not that common in the industry, this is a strategic move by Bosch across many markets, and we are proud to extend this partnership with Castrol in the UAE," said Arda Arslan, Regional Vice President at Bosch Automotive Aftermarket Turkey, Iran, and Middle East. We at Bosch believe that when two titans join forces, their expertise multiplies and the firms become even more powerful. Our goal is to give the finest quality services to our consumers in the UAE, which will enable us to expand our business more quickly and effectively." "Bosch has effectively delivered high-quality automotive equipment and services for workshops and drivers for many decades as a prominent worldwide automotive supplier," he continued. We hope to bring together the extensive experience of two prominent brands to better serve our clients in the region by partnering with Castrol."
"This cooperation arrangement brings together two of the strongest brands in the automotive aftermarket," said Robert Gerritsen, General Manager, Castrol Lubricants. Our workshop partners will be able to give their customers the finest in lubricants, parts, and technical service quality as a result of this combination, which will help them develop profitably. Workshops will be able to attract and retain more clients thanks to a collaborative approach to training, support, and marketing efforts."
Following a successful relationship that began in the European market in 2013, the two automotive partners have extended their global agreement. The agreement has fueled profitable expansion for both brands while also benefiting customers by facilitating access to Bosch and Castrol products and services. Bosch is the largest brand-independent service network in the UAE, with over 15,000 partner workshops in over 150 countries and 56 existing Bosch Car Service (BCS) workshops, with plans to grow throughout the Middle East.