VIDA Collaborates with Procam International for the TCS World 10K Bengaluru 2024

In a significant stride towards promoting sustainable mobility and fostering a greener future, VIDA, powered by Hero, has forged a strategic alliance with Procam International as the Electric Two-wheeler Partner for the prestigious Tata Consultancy Services (TCS) World 10K Bengaluru, scheduled to be held on Sunday, April 28, 2024. Vida V1 line up currently has two e-scooter to offer, naming Vida V1 Pro and V1 Plus.

Commitment to Sustainability

VIDA's collaboration with Procam International, the pioneers of the distance running movement in India, underscores both companies' commitment to encouraging individuals to embrace clean transportation solutions. This partnership marks Hero MotoCorp's entry into the world of distance running through its emerging mobility brand, VIDA, launched in 2022 with a vision to "Be the Future of Mobility."

Role of VIDA V1 in the Event

As the Official Electric Scooter of the World’s Premier 10K, the VIDA V1 will play a pivotal role in the event, reflecting Hero MotoCorp's dedication to promoting sustainable practices. Dr. Swadesh Srivastava, Chief Business Officer – Emerging Mobility Business Unit (EMBU), Hero MotoCorp, emphasised the importance of empowering individuals to make sustainable choices. He highlighted that, “At VIDA, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too.

“Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put spotlight on the importance of sustainable mobility and wholesome choices. VIDA is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency.

“Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come,” Srivastava said.

Strategic Significance of the Alliance

Vivek Singh, Jt. MD of Procam International, expressed delight in welcoming VIDA as the Electric Two-wheeler Partner, stating “We are pleased to welcome VIDA on board as the Electric Two-wheeler Partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionise the local market, leveraging the city’s ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”

VIDA V1 Convoy

The collaboration will see VIDA curating an experiential journey for participants, engaging them through various touchpoints and activations. The Progress Parade, featuring a convoy of VIDA V1 electric scooters at the start line of the "Majja Run," will symbolize the transformative power of individual action towards sustainability.

The VIDA V1 convoy will include customers who have embraced clean mobility solutions along with real-life change-makers, serving as a testament to the impact of collective efforts in driving meaningful change. Additionally, the VIDA V1 will be utilized for all official requirements during the event, further amplifying the message of sustainability.

Impact and Future Prospects

Procam International's running events, including the TCS World 10K Bengaluru, have been instrumental in promoting social, health, and fitness awareness. With a record number of participants expected from across the globe, this edition of the race promises to further the narrative of sustainability and healthy living.

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The TCS World 10K Bengaluru, a World Athletics Gold Label Race, stands as a testament to the power of purpose-driven objectives and passion-led initiatives. Through collaborative efforts like the VIDA V1 partnership, the event continues to drive positive change in society, paving the way for a greener and healthier future.