Aprilia India Launches 660 Range along with Tuareg 660, Appoints John Abraham As Brand Ambassador

Key Highlights:

• Aprilia introduced new prices for its 660 range.
• The brand appointed John Abraham as its brand ambassador in India.
• Aprilia’s 660 Range includes RSV4, RS660, Tuono 660, and Tuareg 660.

Aprilia India has sparked waves among enthusiasts by announcing the launch of the 2024 Range of Aprilia motorcycles including the newly launched Tuareg 2024. Along with the launch of a new range of Aprilia the brand has announced Bollywood A-lister John Abraham as its brand ambassador.

Unveiling the 660 Range: Performance and Style Redefined

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RSV4 : Price at Rs 31.26 lakhs (ex-showroom), this track-focused marvel is finely designed for superior speed outcome. Aerodynamics of this bike can easily cut through the air. From the powerful V4 engine to every twist in the throttle grants exclusive riding experience.

RS660: Available at Rs 17.74 lakhs (ex-showroom), this product offers the ideal balance between sportiness and modern design.  The RS660 is a thrilling motorcycle designed for daily riding in addition to being aesthetically beautiful. Because Aprilia's rich racing history is ingrained in its DNA, racetrack expertise is translated into a memorable street experience.

Tuono 660:  Priced at Rs 17.74 lakhs (ex-showroom), the Tuono 660 is a potent motorcycle that is disguised for riding in cities.  With outstanding power and fully adjustable suspension, you can dominate any cityscape with unparalleled performance. This motorcycle practically screams to be let loose in the urban streets.

Tuareg 660:  There is no denying the lure of adventure, and the Tuareg 660 skillfully heeds it. Available at Rs 18.85 lakhs (ex-showroom), this sturdy machine easily navigates any terrain, including sandy deserts and winding mountain trails. The Tuareg is an ideal companion for adventure seekers, a vehicle that can be equally at ease venturing into unknown areas and earning admiration while driving.

All the bikes will be available as Completely Built Units (CBU), and will be available at Aprilia’s 10 Motoplex dealerships  which can be found in different regions of India.

The launch of the 2024 Aprilia Tuareg 660 marks an exciting chapter for Aprilia India, as it expands its portfolio with models designed to captivate riders with their performance, style, and adventure capabilities. The 2024 Aprilia Tuareg 660 will be face competition from rivals such as the Triumph Tiger 900 and Ducati Desert X.

John Abraham: A Passionate Advocate for Aprilia

Known for his passion for bikes, John Abrahim has earlier endorsed Yamaha Motor India also. No wonder, John fits best as the ambassador of Aprilia given the deep-rooted synergy between a celebrated actor and a brand renowned for its passion, performance, and style.

During the announcement event John Abraham, stated, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I’m honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”

Diego Graffi Welcomes John Abraham to the Aprilia Family

Mr. Diego Graffi, Chairman and MD of Piaggio Vehicles Pvt. Ltd., expressed his excitement about welcoming John Abraham to the Aprilia family, stating, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”

CarBike360 Says

Aprilia India has now unveiled  its 2024 Range alongside the Tuareg 660 adventure bike, complemented by the appointment of John Abraham as brand ambassador. This move will encourage many fans and enthusiasts to establish the Aprila as a stronger performance bike brand in India. All we can say is with a focus on performance and style, this lineup promises thrilling rides for enthusiasts.