Ather's Creative Campaign Teases XXXXXL Seat with Rizta Scooter Unveiling on April 6

Key Highlights:

• Innovative Teaser Campaign showcases the XXXXXL seat seal.
• The bike includes fully digital instrument console, smartphone connectivity, turn-by-turn navigation, and fast charging capabilities.
• With an expected price of Rs 1.40 Lakh, the scooter will compete with Ola S1 Pro and TVS iQube S.

Ather Energy, a leading player in the electric vehicle market, is gearing up to introduce its latest offering, the Ather Rizta family scooter. Scheduled for unveiling at the upcoming Community Day Event on April 6, 2024, the Ather Rizta is set to redefine urban commuting with its innovative design and features.

Unmatched Comfort: Ather Rizta's Key Selling Point

The standout feature of the Ather Rizta is its spacious seat, touted by Ather Energy as the largest ever seen on a scooter. Designed with family comfort in mind, the scooter promises a luxurious riding experience for both riders and passengers. Alongside its generous seating, the Ather Rizta boasts an impressive storage capacity, setting it apart from competitors in the market.

Creative Teaser Campaign Builds Anticipation

To build anticipation for the Ather Rizta, Ather Energy has launched a creative teaser campaign. Eye-catching out-of-home installations in Mumbai (Worli) and Ahmedabad (Shivranjini Circle) showcase the scooter's XXXXXL seat seal, emphasizing its promise of unmatched comfort. Pranesh Urs, VP & Head of Marketing at Ather Energy, underscores the company's commitment to prioritizing comfort without compromising on functionality.

Innovative Design and Advanced Technology

Built on an all-new platform larger than the 450 Series, the Ather Rizta promises to be one of the most spacious offerings in its segment. Alongside its roominess, the scooter is expected to feature advanced technological integrations. Enthusiasts can anticipate a fully digital instrument console with smartphone connectivity, turn-by-turn navigation, multiple riding modes, and fast charging capabilities.

Competing in the Market: Pricing and Launch

With competitors like the Ola S1 Pro and the TVS iQube S, pricing will be crucial for the success of the Ather Rizta. Speculations suggest a competitive price point around the Rs 1.40 Lakh mark. The launch of the Ather Rizta later this year is anticipated to generate excitement among electric scooter enthusiasts nationwide as Ather Energy continues to innovate in the electric mobility space.

CarBike360 Says

As Ather Energy prepares to redefine urban commuting with the Ather Rizta, stay tuned for further updates and announcements. The launch of this groundbreaking e-scooter is poised to set a new standard in electric mobility, promising an unparalleled riding experience for urban commuters.