Suzuki Motorcycle India expands Haryana presence with first Sirsa dealership

Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has opened its first dealership in Sirsa, Haryana, increasing its national dealer network to 1,246 touchpoints. With this addition, the company now operates 25 outlets across Haryana. The new dealership, named Pluton Suzuki and managed by Pluton Autohaus, is located at Bansal Palace in Sirsa. The inauguration took place on 29 May 2026 and was attended by Kenichi Umeda, Managing Director of SMIPL, along with company officials and representatives from Pluton Autohaus.

Key Highlights

• Suzuki Motorcycle India opens first dealership in Sirsa, Haryana, on 29 May 2026
• The company's national dealer network reaches 1246 outlets, with 25 now in Haryana
• Sirsa outlet offers full scooter and motorcycle lineup, including e-ACCESS electric scooter
• SMIPL delivered 1280 electric vehicles in the year, up 32 percent from FY25
• Dealership follows 3S format with sales service and spare parts under one roof

Expansion in Haryana and Nationwide

The Sirsa dealership marks SMIPL's first retail presence in the city and is part of a broader strategy to expand into smaller urban centers across India. The new outlet follows the company's 3S format, providing sales, service, and spare parts under one roof. The facility includes a service workshop equipped with maintenance tools and trained technicians to support after-sales service. Customers can also purchase genuine accessories, apparel, and branded merchandise at the location.

SMIPL's total retail network now stands at 1,246 outlets nationwide, with 25 of those in Haryana. This expansion reflects the company's focus on strengthening its presence in its home state before pursuing broader national growth. The Gurugram plant remains the primary production hub for the company's domestic lineup.

Product Range and Customer Engagement

The Sirsa showroom offers SMIPL's complete domestic two-wheeler lineup. On the scooter side, the range includes the Access, Avenis, Burgman Street, and the e-ACCESS, which is the company's first electric scooter. The motorcycle selection features the Gixxer, Gixxer SF, Gixxer 250, Gixxer SF 250, and the V-Strom SX. Test rides are available for all models, including the latest Access variants equipped with ABS.

Customers visiting the new dealership can participate in engagement programs such as Suzuki MotoFest, the Access Mileage Contest, V-Strom Experience rides, and Gixxer Pitstop events. These initiatives aim to strengthen customer relationships and provide additional value beyond sales and service.

Company Background and Market Strategy

SMIPL is a wholly owned subsidiary of Suzuki Motor Corporation, Japan. The company began its India operations in February 2006 from its manufacturing plant in Kherki Daula, Gurugram, Haryana. SMIPL manufactures scooters in the 125cc segment, electric scooters, premium motorcycles in the 150cc-and-above category, and large-displacement bikes tailored for the Indian market.

The Sirsa dealership is part of a gradual expansion into Tier 2 and Tier 3 cities, where demand for two-wheelers remains steady. SMIPL delivered 1,280 electric vehicles during the year, a 32% increase from 972 units in FY25. The company plans to enforce a 70% domestic component baseline for future models and is preparing for further investment in production capacity.

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CarBike 360 Says

Suzuki Motorcycle India’s entry into Sirsa marks another strategic step in strengthening its retail footprint across Haryana. With 25 dealerships now operational in the state, the brand is well-positioned to enhance customer accessibility, improve after-sales service, and tap into growing demand.