Suzuki Motorcycle India expands with new experience zone dealership in Ludhiana

Suzuki Motorcycle India Private Limited has opened a new dealership, Pluton Suzuki, in Ludhiana, Punjab. This marks the company's twelfth touchpoint in the state and introduces its first Experience Zone format in Punjab. The new outlet unifies sales, service, and spare parts under one roof, aiming to improve customer convenience and service efficiency.

Key Highlights

• Suzuki opens its twelfth dealership in Punjab with Pluton Suzuki in Ludhiana
• The new outlet features the first Experience Zone format in the state
• The dealership offers unified sales service and spare parts under one roof
• Full domestic portfolio includes Access Avenis Burgman Street and e-ACCESS scooters
• Premium imported models like Hayabusa and V-Strom 800 DE are also available

Expansion of Retail Network

The Ludhiana dealership was inaugurated by Kenichi Umeda, Managing Director of Suzuki Motorcycle India, along with local partner Gaurav Kanodia. With this addition, Suzuki now operates 12 commercial touchpoints in Punjab. Nationally, the brand's retail network has grown to 1,244 outlets, reflecting its ongoing expansion strategy across India.

The Experience Zone format at Pluton Suzuki is designed to offer a comprehensive customer experience. It brings together vehicle sales, after-sales service, and genuine spare parts in a single facility. This approach streamlines the process for customers and strengthens Suzuki's presence in the region.

Product Portfolio and Services

The new dealership showcases Suzuki's full domestic two-wheeler lineup. The scooter range includes the Access, Avenis, and Burgman Street, all with 125cc engines. The outlet also features the e-ACCESS electric scooter, expanding options for customers interested in electric mobility.

For motorcycle buyers, the dealership offers the Gixxer and Gixxer SF series, the Gixxer 250 models, and the V-Strom SX. Higher-displacement imported models such as the Hayabusa, V-Strom 800 DE, and GSX-8R are also available, catering to premium segment customers.

The facility houses a dedicated maintenance workshop equipped with diagnostic tools. Company-trained technicians provide after-sales service, ensuring vehicles are maintained to manufacturer standards. The dealership also retails genuine Suzuki accessories, rider apparel, and branded merchandise, offering a complete ownership experience.

Strategic Importance for Suzuki

The opening of Pluton Suzuki in Ludhiana supports Suzuki Motorcycle India's strategy to strengthen its footprint in key markets. Punjab is a significant region for two-wheeler sales, and the new Experience Zone aims to meet rising customer expectations for integrated services. The dealership's unified format is expected to enhance customer satisfaction and brand loyalty.

With the addition of this outlet, Suzuki Motorcycle India continues to expand its reach and improve service accessibility for customers in Punjab and across the country. The company plans to further grow its dealership network to support its product portfolio and after-sales services nationwide.

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CarBike 360 Says

With the launch of its Experience Zone in Ludhiana, Suzuki Motorcycle India continues to elevate its retail strategy by focusing on customer engagement and premium showroom experiences. This move not only strengthens the brand’s presence in Punjab but also reflects its commitment to innovation and accessibility.