Citroen India Appoints MS Dhoni as Brand Ambassador

Key Highlights:

• Citroen appoints MS Dhoni as their brand ambassador in India.
• Partnership emphasizes shared values of sustainability and electric mobility.
• Dhoni to feature in an upcoming Citroen campaign.

Citroen has announced the appointment of Mahendra Singh Dhoni as their brand ambassador in India. This partnership underscores Citroen's commitment to the Indian market, emphasizing shared values of sustainability and mobility.

Announcement Details

French automaker Citroen revealed on Friday that former India cricket captain Mahendra Singh Dhoni will represent the brand in India. Dhoni's association with Citroen will kick off with his participation in an upcoming campaign, which the company plans to launch soon.

Statement from Citroen

Citroen India Brand Director, Shishir Mishra, expressed the brand's enthusiasm for the partnership. "We believe that our association with one of India's finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence perfectly match our brand's ideology. Our shared commitment to sustainability and shaping the future of mobility further enhances our connection."

MS Dhoni's Response

Commenting on his new role, Dhoni stated, "The brand shares my commitment to electric mobility and sustainable solutions and, like me, focuses on doing what really matters. Citroen's philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me."

Carbike360 Says

Citroen's collaboration with Mahendra Singh Dhoni is set to bolster its presence in the Indian market, aligning with both parties' dedication to sustainability and innovation in mobility. Let's see how it will impact the new upcoming launches of Citroen. As we all are waiting for the new upcoming Citroen Basalt.