TVS plans to launch 4 Norton Bikes by 2025-26 in India

​TVS Motorcycle India is making plans to enter the premium motorcycle segment in India. The Indian-based two-wheeler manufacturer is now making a bold move to launch 4 new bikes, or sport bikes, under the nameplate of Norton Motorcycles in India. TVS is not only stopping here; it is expanding its reign by exporting Norton Motorcycles to other parts of the UK, Canada, and the European Union.

By the financial year of 2025-26, TVS plans to make Norton an official debut in the Indian two-wheeler market with the launch of the 1200 cc sport bike as its first model. This will be the first time TVS will be entering the 1000 cc or above segment. Mostly, Suzuki, BMW Motorrad, Ducati, and Harley-Davidson have already launched the bikes in the 1000 cc segment in India.

TVS Plans a global launch for Norton Motorcycle

Now, TVS is making a bold move to be the first Indian two-wheeler manufacturer to enter the sport bike segment. TVS has already gained engineering excellence and racing dynamics with the Apache RTR series; now, they want to move further beyond. Norton’s next-gen lineup is to be sold in the UK, India, and key European markets. With Norton, TVS will fill up the premium two-wheeler market space in India.

TVS has eagerly waited for the relaunch of the iconic British brand Norton. Under the TVS ownership, the Norton motorcycles will make their official debut with their 1200 cc four-cylinder superbike. This new 1200 cc flagship bike is expected to be introduced at the upcoming EICMA 2025 motorcycle show in Milan, Italy. This event is to be held in November 2025, later this year.

TVS acquired Norton Motorcycle in 2020

TVS Motor Company India acquired Norton Motorcycles in 2020 through an all-cash deal of around 16 million dollars. The iconic British two-wheeler has been in a robust development phase, focusing on a diverse portfolio that blends classic British design with modern dynamism and technology. TVS acquiring Norton was a strategic move to enter the premium motorcycle segment globally.

Now, TVS has taken initial steps in the company’s research and development. To diversify the business, both brands will share the design and constructive development of the upcoming bikes. Norton currently has 3 motorcycles under its portfolio: Commando 961, V4SV, and V4CR. Some of the models have been put into production at the Solihull facility. But TVS confirmed that a few selected models will be put into production at the Hosur plant, Tamil Nadu.

Conclusion

TVS’s launch of four new Norton bikes by 2025-26 shows TVS Motor’s global presence and leverages the iconic British brand. TVS has acquired a brand that is 126 years old and is now in collaboration in research and development; Norton Motorcycle will make its Indian debut for the first time. We have seen the changes in technological advancement in TVS bikes. Now, with Norton, TVS will surely improve with the combination of British heritage, power, and precision.

Also Read: TVS Motor Files Trademark for Norton Electra in India