Vingroup’s Green SM Begins Driver Recruitment in India Ahead of EV Mobility Launch

Green SM, an electric mobility platform backed by Vingroup, has started recruiting driver-partners in India. This move signals the company’s early preparations for entry into India’s cab aggregation and fleet mobility market. Green SM, also known as GSM or Green and Smart Mobility, operates as the electric taxi and ride-hailing arm of the Vingroup ecosystem. VinFast, another major entity under Vingroup, is also involved in this expansion.

Key Highlights

• Green SM starts recruiting driver-partners in India for electric fleet operations
• Green SM will use only VinFast vehicles for its mobility services
• VinFast prepares for India operations with a new Tamil Nadu manufacturing facility
• Policy changes in Delhi and Haryana support electric vehicle infrastructure
• Green SM’s entry follows BluSmart’s suspension and may challenge major aggregators

Green SM’s India Entry Plans

Green SM’s recruitment campaigns in India indicate a broader strategy beyond vehicle sales. The company is expected to introduce electric fleet operations, ride-hailing services, and contribute to the EV ecosystem. VinFast Asia CEO Pham Sanh Chau confirmed that Green SM will use only VinFast vehicles for its operations. During the launch of the VinFast MPV7 earlier this year, VinFast India CEO Tapan Ghosh stated that GSM, as part of Vingroup, will announce its specific plans for India at a later stage.

This development comes as India’s electric-only cab aggregation sector faces changes. The recent suspension of BluSmart’s operations has created opportunities for new electric mobility platforms to enter the market. Green SM’s entry could also pose competition to established urban mobility players such as Uber and Ola, especially in the electric vehicle segment.

VinFast’s Broader Mobility Strategy

VinFast is already preparing for its passenger vehicle operations in India. The company is setting up a manufacturing facility in Tamil Nadu. VinFast has also expressed interest in fleet-oriented mobility opportunities, aligning with Green SM’s expansion plans. The collaboration between Green SM and VinFast suggests a coordinated approach to building a comprehensive electric mobility ecosystem in India.

Recent policy developments in India support this shift toward clean mobility. Delhi’s draft EV policy and Haryana’s mandate for EV chargers in buildings point to a growing focus on electric vehicle infrastructure in the National Capital Region. These policies could facilitate the adoption of electric mobility services like those planned by Green SM and VinFast.

Market Context and Future Outlook

The entry of Green SM comes at a time of disruption and opportunity in India’s electric cab market. With BluSmart’s exit, there is room for new players to establish themselves in the EV ride-hailing space. Green SM’s use of VinFast vehicles and its integration within the Vingroup ecosystem position it to leverage both manufacturing and service capabilities.

VinFast aims to reduce its breakeven volumes to around 300,000 units over the next two years through targeted enterprise initiatives. The company also plans to introduce two new nameplates and four facelifts each in both internal combustion engine (ICE) and electric vehicle segments by FY27. These product actions are expected to support VinFast’s growth and strengthen its presence in India’s evolving mobility market.