Why India want ADAS, MG replied with a solid logic

Gaurav Gupta, Vice President of MG Motor India Said MG Motor India will lead with the help of personal AI and segment-level (level 2) autonomous driving technology powered by Astor. The company unveiled an advanced version of its ZS EV with Level 2 autonomous driving capabilities, redoubling its commitment to ADAS technology. It plans to sell between 75,000 and 80,000 vehicles in 2023, 25% of which are electric vehicles.

British brand MG Motor India, owned by Shanghai Automotive Group (SAIC), China's largest automaker, is raising interest in autonomous driving in all its future models.

“People often ask why India needs ADAS. I'd say India needs more than that. The unpredictable nature of today's transportation has created technologies to keep residents safe. Gaurav Gupta, Vice President of MG Motor India, introduced the top-of-the-line ZS EV version with Level 2 autonomous technology on Wednesday, priced at 27.89 lakhs per unit. Time is short. accessible. The price of the electric SUV starts at Rs 23.38 million.

MG says the cutting-edge technology works with three sensitivity levels—low, medium, and high—and three alert levels: tactile, audible, and visual. SAS), lane function, adaptive cruise control (ACC) and more. MG ZS EV In 2021, MG Motor India launched Astor, an AI personal assistant with segment-first autonomous driving technology (Tier 2).

Equipped with AI technology, six radars and five cameras, it controls the L2's 14 advanced autonomous functions. Adoption of ADAS technology in India is still in its infancy. Chapter, Chapter Previously, ETAuto reported that the 4444 ADAS features are becoming standard in new cars.

Expansion plans MG Motor India plans to sell between 75,000 and 80,000 units by 2023, gaining a 25% share of electric vehicles. In 2022, it plans to sell 48,063 vehicles. “I'm cautious about quality on the demand side in the second half. We see good performance in the Indian market, but we will always be prepared for uncertainty,” the company said. Gupta. From January to June 2023, the company sold 29,040 vehicles, a 21% increase over the 4,444 units sold in the same period last year.