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Electronics giant Xiaomi makes a strong debut in the EV market with its first electric SUV, the YU7.
Xiaomi has made a thunderous entry into the automotive segment, with its first-ever electric SUV, the YU7, receiving a staggering 2.89 lakh orders within just an hour of the price announcement in the Chinese market. The overwhelming response underlines the brand’s growing influence and consumer trust beyond smartphones and electronics.
Having entered the EV domain just a year ago, Xiaomi’s rapid progress and market reception indicate serious intent to become a major player in the electric mobility space.
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The Xiaomi YU7 SUV is offered in three variants: Standard, Pro, and Max, catering to a wide spectrum of premium EV buyers. Here’s a breakdown of pricing:
Variant | Price in China | Approx. Price in India |
Standard | RMB 253,500 | ₹30 lakh |
Pro | RMB 279,900 | ₹33.40 lakh |
Max | RMB 329,900 | ₹39.42 lakh |
These prices place the YU7 in competition with high-end EVs like the BYD Seal and Tesla Model Y in China while also appealing to tech-savvy customers looking for futuristic features.
The YU7 is not just about performance; it boasts an array of cutting-edge features and creature comforts that rival premium offerings globally:
Xiaomi has gone all out in the YU7’s Advanced Driver Assistance System (ADAS) suite. The SUV is equipped with a powerful combination of:
This allows the system to detect vehicles up to 200 metres and pedestrians up to 100 metres, reinforcing Xiaomi’s push towards autonomous driving and active safety.
The YU7 brings impressive performance metrics across all variants, tailored to diverse driving needs:
The immediate consumer response to the YU7 signals a paradigm shift in the EV landscape, especially for non-traditional automakers entering the space. Xiaomi’s strategy of leveraging its ecosystem, design philosophy, and software expertise has clearly paid off in its home market.
With deliveries expected to begin soon in China, industry watchers are now curious if Xiaomi will expand YU7 sales to global markets, potentially challenging mainstream EV players on a much larger scale.
The Xiaomi YU7 is a compelling blend of technology, luxury, and performance, and the massive initial demand reflects the rising appetite for premium electric vehicles in China.
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