Mahindra Thar Roxx vs Maruti Suzuki Jimny vs Force Motors Gurkha: Price Comparison

Mahindra has launched the much-awaited Thar Roxx, priced from ₹12.99 lakh (ex-showroom), marking its global debut on the eve of India's 78th Independence Day. The Thar Roxx blends luxury with performance, offering an attractive entry price compared to its key rivals, the Maruti Suzuki Jimny 5-Door and the Force Motors Gurkha 5-Door. All three of them bring their unique strengths to the table, but how do they compare in terms of pricing and features?

Price Comparison

Mahindra Thar Roxx

Price: ₹12.99 Lakh - ₹20.49 Lakh

Engine Options:

• Petrol MT: 159.58 power, 330 Nm torque
• Diesel MT: 150.06 power, 330 Nm torque  

Key Features:  

• Iconic Thar silhouette with dual-tone metal top
• LED projector headlamps and tail lamps  
• 26.03 cm touchscreen infotainment system
• Advanced safety with 6 airbags and Electronic Stability Control (ESC)
• Premium interiors with soft-touch materials and panoramic Skyroof™

Maruti Suzuki Jimny 5-Door

Price: ₹12.74 Lakh - ₹14.79 Lakh

Engine Options:

• 1.5L Petrol Engine
•  Manual and Automatic Transmission

Key Features:

• Compact dimensions with a retro design
• Advanced safety features including 6 airbags
• 9-inch SmartPlay Pro+ touchscreen infotainment system
• AllGrip Pro 4WD system with low-range transfer gear
• Multiple body color options including dual-tone schemes

Force Motors Gurkha 5-Door

Price: ₹18 Lakh - ₹20 Lakh

Engine Options:

• 2.6L Diesel Engine
•  Manual Transmission

Key Features:

• Best-in-class ground clearance and water wading capability
• Fully digital instrument cluster with tyre pressure monitoring  
• 9-inch touchscreen with Apple CarPlay and Android Auto
• Electronic 4x4 shifter with a rotary knob  
• Spacious cabin with captain seats in the second row

Conclusion

The Mahindra Thar Roxx offers a balanced mix of off-road capability and on-road comfort at a competitive starting price. However, the Maruti Suzuki Jimny 5-Door, with its slightly lower entry point, appeals to those looking for a more compact, urban-friendly SUV with off-road prowess. On the other hand, the Force Motors Gurkha 5-Door is positioned as a more rugged option, with its higher price justified by its advanced off-road capabilities and premium features. Buyers will need to weigh their priorities — price, features, or off-road performance—when choosing among these three contenders.