2024 MG Astor Launched, Gets New & Updated Features List & Revised Prices

Morris Garages (MG) has made automotive history with the introduction of the MG Astor 2024, becoming the first car in India to integrate a Personal AI Assistant. As a renowned UK-based brand now under the umbrella of Chinese state-owned SAIC Motor, MG has revolutionised the Indian automotive landscape with the Astor 2024.

Key Highlights

• MG Astor 2024 launched as India's first car with a Personal AI Assistant.
• Pioneering features include Wireless Charger, Advanced User Interface, and ventilated seats.
• Astor 2024 integrates Autonomous Level-2 (ADAS) for enhanced safety and driving assistance.
• Partnership with BOSCH ensures top-notch implementation of ADAS technology.
• Personalized driving experience offered through the voice of Paralympic athlete Deepa Malik as the AI assistant.

New Variants, Features, and Value:

MG has listened to the feedback from both the media and customers, carefully crafting the 2024 Astor to meet the demands of the dynamic SUV market. While there are no visual updates, the real magic lies in the enhanced features that have been seamlessly integrated. The new trim levels – Sprint, Shine, Select, Sharp Pro, and Savvy Pro – provide buyers with a range of options serving diverse preferences and needs.

The feature additions include a wireless charging pad, ventilated front seats, wireless Android Auto and Apple CarPlay, auto-dimming IRVM, and more. Even the entry-level Sprint trim boasts a comprehensive set of features such as LED headlights, dual-tone interior theme, leather-wrapped steering, and a 10.1-inch infotainment screen.

Competitive Pricing:

One of the standout aspects of the 2024 MG Astor is its aggressive pricing strategy. The base Sprint trim, equipped with a 1.5L NA petrol engine, starts at Rs. 9.98 lakh, directly undercutting not only its rivals but also its own previous pricing of Rs. 10.82 lakh (ex-sh). This move positions the Astor as an attractive and value-for-money choice in a market filled with formidable contenders, including the Hyundai Creta facelift, Kia Seltos, Volkswagen Taigun, and others.

Powertrain Options

The 2024 MG Astor continues to offer the reliable 1.5L NA petrol and 1.3L turbo petrol engine options. With power outputs ranging from 110 PS to 140 PS, and a variety of transmission options including a 5-speed MT, CVT, and a 6-speed torque converter automatic, MG ensures there's a variant to suit every driving preference.

Innovative Features

The MG Astor 2024 comes equipped with an array of state-of-the-art features including Wireless Charger, Wireless Android Auto and Apple CarPlay, ventilated seats, panoramic sunroof, and an upgraded I-Smart 2.0 featuring an Advanced User Interface. Offering versatility, the Astor 2024 is available in multiple versions, with prices starting at Rs 9,98,000.

Safety and Driving Assistance

Setting a new benchmark for safety and driving assistance, the Astor 2024 boasts Autonomous Level-2 (ADAS) features. With 14 autonomous functionalities including Lane Keep Assist, Lane Departure Prevention, Blind Spot Detection, and Adaptive Cruise Control, the Astor prioritises both comfort and safety for drivers and passengers alike.

Partnership and Implementation

In a strategic collaboration, MG has partnered with BOSCH for the implementation of ADAS in the Astor 2024. This partnership ensures that the vehicle maintains top-notch safety standards, providing peace of mind to its users.

Personalised Experience

One of the most innovative features of the MG Astor 2024 is its personal AI assistant, voiced by Paralympic athlete Deepa Malik. This humanised assistant promises a unique and immersive driving experience, aligning with MG's vision of Car-as-a-Platform (CAAP) which empowers users to personalise their driving experiences according to their preferences and needs.

Carbike360 Says

The launch of the MG Astor 2024 represents a significant milestone in the automotive industry, showcasing MG's commitment to innovation and customer satisfaction. With its groundbreaking features and cutting-edge technology, the Astor 2024 sets a new standard for vehicles in India, promising an unparalleled driving experience for its owners.