BGauss BG-PinkE electric scooter concept revealed in Rajasthan Royals IPL partnership

BGauss, an electric two-wheeler manufacturer, has launched the BG-PinkE scooter concept as part of its new partnership with the Rajasthan Royals IPL team. The collaboration aims to boost fan engagement and brand visibility during the ongoing cricket season.

Key Highlights

• BGauss partners with Rajasthan Royals for IPL fan engagement campaign
• BG-PinkE scooter concept unveiled as a symbolic mascot not for sale
• 180 dealerships and over 350 retail touchpoints activated across India
• The campaign includes music-led activities and contests for cricket fans

BG-PinkE Scooter Concept Details

The BG-PinkE is a themed scooter concept inspired by the Rajasthan Royals’ pink color scheme. BGauss clarified that the BG-PinkE serves as a symbolic mascot for the partnership and is not intended for commercial sale. The unveiling took place alongside the announcement of the partnership, highlighting the company’s focus on connecting with cricket fans.

Dealership Activations and Fan Engagement

As part of the campaign, BGauss has activated 180 dealerships and over 350 retail touchpoints across India. These locations will host fan engagement activities, including contests related to Rajasthan Royals matches and a music-led campaign titled “BG Bhai.” The campaign is designed to connect with younger consumers through sports and entertainment-themed branding.

Priyanka Kabra, Brand Director at BGauss, stated that the electric vehicle sector in India is evolving. She noted that consumers are now engaging with brands based on relevance, identity, and culture, not just product features. The company aims to leverage this trend through its IPL collaboration.

Broader Branding and Sports Associations

BGauss has previously engaged in sports-related partnerships, including involvement with the Pro Kabaddi League. The company sees these associations as key to expanding its brand presence among younger audiences. The current IPL partnership builds on these earlier efforts, with a focus on increasing visibility and engagement through sports events.

Also Read: April 2026 electric two-wheeler sales report: TSV leads the chart, followed by Bajaj Auto

CarBike 360 Says

The unveiling of the BG-PinkE concept marks BGauss’ creative push to merge electric mobility with popular culture. By partnering with Rajasthan Royals, the brand taps into a wider audience while reinforcing its design-forward approach. As EV adoption continues to grow in India, such innovative collaborations could play a key role in making electric scooters more aspirational and mainstream.