Hero MotoCorp unveils new Vida brand identity and expands electric mobility portfolio

Hero MotoCorp has launched a new brand identity for its electric vehicle division, Vida, signaling a major visual and strategic update. This change comes four years after Vida's global debut in 2022. The refreshed identity reflects Vida's evolution from a single product line to a comprehensive electric mobility ecosystem.

Key Highlights

• Hero MotoCorp updates Vida brand identity with a new V-shaped logo and color scheme.
• Vida expands its portfolio to include commuter scooters, the off-road DirtE range, and the Novus platform.
• A 35,292-square-foot logo made with vehicles enters the Asia Book of Records.
• Phased rollout of new branding across retail digital and vehicle interfaces.
• The company adds multi-axle heavy vehicles and ADAS features to the commercial vehicle lineup.

Brand Identity and Visual Changes

The new VIDA branding features a V-shaped lettermark inspired by Hero MotoCorp’s main logo. The updated visual system includes a kinetic motion framework and an electric sonic signature named Voom. This sound will be used across digital dashboards and vehicle motors. The revised color palette now uses black, white, and orange, aiming for a modern and recognizable look.

To celebrate the new logo, Hero MotoCorp created a 35,292-square-foot brand emblem using several vehicles. These included the Vida VX2, Vida Dirt.E K3, Novus Nex 3, Nex 2 concept, and Hero XPulse. This large-scale emblem earned a place in the Asia Book of Records.

Expansion of Electric Mobility Portfolio

Vida’s portfolio now covers a wider range of electric mobility solutions. It includes commuter electric scooters, the Dirt.E off-road vehicle range, and the Novus future-mobility platform. This expansion shows the company’s commitment to serving both urban and off-road transportation needs.

Hero MotoCorp plans to introduce the new visual identity through a phased rollout. The changes will appear across physical retail stores, digital platforms, and connected vehicle interfaces. The company aims for a consistent brand experience for all Vida customers.

Leadership Statements and Strategic Direction

Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, said the new identity builds on the company’s legacy. He emphasized that it will help guide the emerging mobility division into new areas. Kausalya Nandakumar, Chief Business Officer of the Emerging Mobility Business Unit, stated that the visual update meets changing consumer expectations. She noted that customers now seek accessible upgrades in daily transportation.

Additional Developments in Commercial Vehicles

Hero MotoCorp has also introduced multi-axle heavy vehicles for high-capacity freight segments. The company has added higher specification variants that feature Advanced Driver Assistance Systems (ADAS) and updated software integrations. While demand for passenger commercial vehicles remains strong, cargo truck sales have slowed due to fuel price pressures.

Also Read: Hero MotoCorp to launch affordable Vida electric scooter under Rs 1 Lakh in August 2026

CarBike 360 Says

​Hero MotoCorp’s renewed focus on the Vida brand highlights its long-term commitment to electric mobility in India. With an expanded portfolio and a sharper brand identity, the company is positioning itself to capture a larger share of the fast-growing EV market while meeting evolving consumer expectations for sustainable and tech-driven transportation solutions.