Harley-Davidson trademarks ‘Low Bob’ and ‘Deadwood’ for upcoming motorcycles

Harley-Davidson has filed trademarks for the names ‘Low Bob’ and ‘Deadwood’ in the United States. This move signals the brand’s intention to introduce two new motorcycles under its ‘Back to the Bricks’ business revival plan. The company’s latest filings suggest a continued focus on expanding its product lineup.

Key Highlights

• Harley-Davidson trademarks ‘Low Bob’ and ‘Deadwood’ names in the US
• Low Bob expected to join the Softail motorcycle lineup 
• Deadwood model may reference South Dakota’s historic town
• Official launches for both models are expected next year

New Models Under Development

The ‘Low Bob’ is expected to join Harley-Davidson’s Softail series. The Softail lineup currently includes models such as the Low Rider S and Street Bob. The addition of the Low Bob would further diversify the company’s offerings in this segment. Details about the design or specifications of the Low Bob remain undisclosed at this stage.

The second trademarked name, ‘Deadwood,’ is less clear in its intended application. The name may refer to Deadwood, a town in South Dakota known for its gold-mining history and connections to Wild West figures such as Wyatt Earp and Calamity Jane. Deadwood is located just 24 kilometers from Sturgis, the site of one of the world’s largest motorcycle rallies.

Potential Directions for the Deadwood Model

If Harley-Davidson draws inspiration from the town of Deadwood, the new model could feature retro cruiser styling. This would align with the town’s historical and cultural associations. However, the company could also base the Deadwood on its modern Revolution Max platform. This liquid-cooled engine currently powers models such as the Pan America, Nightster, and Sportster S.

Harley-Davidson has announced plans to reintroduce the Sportster with an air-cooled engine next year. This development could impact the naming of future models. It is possible that the Sportster S could be renamed ‘Deadwood’ as part of this strategy. At this point, the exact direction for the Deadwood model remains speculative.

Launch Timeline and Future Updates

Harley-Davidson has not released official details about the specifications or features of the Low Bob and Deadwood models. The company is expected to reveal more information as it approaches the official international launches. These launches are anticipated to take place sometime next year. Until then, the nature and positioning of the new motorcycles will remain uncertain.

Also Read: Harley-Davidson to launch 20 New Bikes, Sportster and Sprint set for revival

CarBike 360 Says

​Harley-Davidson’s move to trademark ‘Low Bob’ and ‘Deadwood’ signals its intent to expand and diversify its portfolio with fresh offerings. While official details remain under wraps, these names hint at bold design directions or new segments. As anticipation builds, enthusiasts can expect Harley to blend its legacy styling with evolving market demands in upcoming launches.