Honda Cars Sales in December 2023 | Overview on Domestic Sales and Export

Overview

Honda Cars India witnessed a robust sales performance in December 2023, marked by significant growth in both domestic and export markets. 

The introduction of the new Elevate SUV has notably contributed to this success, demonstrating promising prospects for future sales and market expansion.

Sales Performance Overview

Insights

Domestic Sales Performance

Honda Cars India experienced a notable 12.00% YoY growth in domestic sales, reaching 7,902 units in December 2023 compared to 7,062 units in December 2022. 

However, month-on-month sales dipped by 9.48% from 8,730 units in November 2023, potentially influenced by market dynamics.

Exports Performance

Exports surged impressively by 170.00% to 3,749 units in December 2023 from 1,388 units in December 2022, marking the company's highest-ever monthly export volume. This substantial growth significantly contributed to the overall sales performance, reaching a total of 11,651 units in December 2023, signifying a remarkable 37.88% increase from December 2022.

Remarks by Mr. Yuichi Murata

Mr. Yuichi Murata, Director of Marketing and Sales at Honda Cars India Ltd, highlighted the positive sales momentum driven by the successful introduction of the new SUV, Elevate. 

This model has become a significant contributor, accounting for over 50% of total sales and maximizing deliveries to customers. Additionally, he expressed optimism for 2024, citing strong sales momentum and a robust business plan.

Honda Elevate Impact

The recently launched Honda Elevate, introduced in September 2023, has bolstered sales for Honda Cars India. Positioned in the competitive 4.3-meter long SUV segment, it competes with notable rivals such as the Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, and Toyota Urban Cruiser Hyryder.