Mahindra Thar ROXX Got Massive Bookings of 1.76 in Just One Hour

Mahindra’s latest SUV, the Thar ROXX, has set an incredible new record by garnering over 1.76 lakh bookings within just 60 minutes of the booking window opening. This unprecedented response reflects the overwhelming popularity of the vehicle, making a strong statement in India's competitive SUV market.

Massive Booking Response

On the day of the launch, the booking window for the Mahindra Thar ROXX opened at 11:00 AM, and within an hour, the company received 1,76,218 bookings. This massive response demonstrates the immense interest the vehicle has generated among Indian buyers. At 1:15 PM on the NSE, Mahindra’s share price was trading at Rs 3,165, indicating positive market sentiment following the announcement.

Thar ROXX – A New Benchmark in the SUV Segment

The Thar ROXX is known for its bold design, superior off-road capabilities, and powerful performance, making it a standout in the SUV segment. In addition to its rugged exteriors, the vehicle also boasts spacious interiors, state-of-the-art safety features, and cutting-edge technology, which further elevate its appeal. Mahindra's innovative approach to combining luxury with adventure has made the Thar ROXX a popular choice among customers looking for an off-road SUV with modern amenities.

Delivery Timeline and Customer Gratitude

Mahindra has announced that the deliveries of the Thar ROXX will begin around Dussehra. The company expressed its gratitude to the customers for their enthusiastic response and assured that a smooth and timely delivery process is a top priority. Customers will be informed about their delivery schedules in phases over the next three weeks.

Ongoing Bookings

Despite the overwhelming initial response, bookings for the Thar ROXX remain open. Interested buyers can place their bookings either through authorized Mahindra dealerships or via the Mahindra website.