Studds launches marshall kids Tom and Jerry edition helmet in India

Studds Accessories has introduced the Marshall Kids Tom and Jerry Edition helmet in India, expanding its children's helmet lineup. The new helmet, developed in partnership with Warner Bros. Discovery Global Consumer Products, features licensed Tom and Jerry graphics. It is available in six color options and two sizes, with prices starting at Rs 1,125.

Key Highlights

• Studds launches Marshall Kids Tom and Jerry Edition helmet in India.
• Helmet available in six color options and two sizes for children.
• Features licensed Tom and Jerry graphics and BIS certification.
• Priced from Rs 1,125 and sold through retail and online channels.

Key Features and Design

The Marshall Kids Tom and Jerry Edition helmet showcases comic-inspired graphics. The design centers around Jerry, with Tom-themed elements, speech bubbles, and prominent Tom and Jerry branding. The helmet is offered in six color combinations: White-Grey/Yellow, Blue-Grey/Yellow, Lavender Pink-Grey/Yellow, Pastel Green-Grey/Yellow, Dark Pink-Grey/Yellow, and Sharkskin Blue-Grey/Yellow.

This helmet retains the open-face design of the existing Marshall Kids range. It is intended for daily use by children. The helmet is available in two sizes: XXXS (500 mm) for children aged three to five years, and XXS (520 mm) for children aged five to eight years.

Safety and Certification

The helmet features a high-impact ABS outer shell and an EPS liner for enhanced protection. It also includes a replaceable hypoallergenic inner liner and a quick-release chin strap for convenience. The Marshall Kids Tom and Jerry Edition is ISI-certified under BIS safety standards, ensuring compliance with Indian regulations.

Availability and Pricing

The helmet is priced at ₹1,125 (MRP). It will be available through Studds' retail network, exclusive stores, and online marketplaces across India. The company aims to make the helmet accessible to a wide range of customers.

Company Statement

Sidhartha Bhushan Khurana, Managing Director of Studds Accessories Ltd., stated that Tom and Jerry have been part of childhood for generations. The collaboration with Warner Bros. Discovery Global Consumer Products aims to build safety habits around familiar characters, making helmet use more appealing to children.

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CarBike 360 Says

With the launch of the Marshall Kids Tom and Jerry Edition helmet, Studds successfully blends safety with playful design to appeal to young riders and their parents. The helmet not only meets essential protection standards but also adds a fun element to everyday rides, making it a practical and attractive choice in the growing kids’ safety gear segment.