Tata Motors Collaborated with Red Bull India on the Tata Harrier EV Adventure Partnership

Tata Motors Passenger Vehicles Ltd. (TMPVL) has forged a dynamic alliance with Red Bull India, blending cutting-edge electric mobility with extreme sports prowess. This collaboration launches a series of high-adrenaline stunts showcasing TMPVL's EVs in action, starting with the bold Harrier EV electric SUV. Announced on November 27, 2025, the partnership unites two icons of innovation and boundary-pushing performance.

The inaugural challenge pits the Harrier EV against the formidable Elephant Rock terrain, piloted by Red Bull athlete Abdo “Dado” Feghali, Guinness World Record holder for the longest drift. Feghali praises the SUV's segment-leading torque for its smooth, linear power delivery that conquers steep obstacles effortlessly. A performance video capturing this feat drops soon across digital platforms.

Partnership Highlights

This venture merges Tata's EV engineering excellence with Red Bull's stable of elite athletes for stunt-led adventures that redefine electric SUV capabilities. Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility, calls it a fusion of brands passionate about innovation and extreme performance. Expect more challenges featuring TMPVL's vehicle lineup in thrilling, real-world tests.

​Tata Harrier EV: Battery and Performance

The Tata Harrier EV is Tata Motors’ flagship electric SUV, blending power, style, and advanced technologies. It offers dual-motor all-wheel drive with up to 390 HP and 504 Nm torque. The EV comes with two battery options—65 kWh and 75 kWh—providing a range of 538 to 627 km on a full charge. The Harrier EV is a strong contender in India’s EV landscape, priced between Rs 21.49 lakh and Rs 30.23 lakh.

The Harrier EV proves its "go-anywhere" credentials by scaling Elephant Rock's demanding inclines without faltering, highlighting superior off-road agility in the electric segment. Feghali notes its torque enables convenient obstacle navigation, setting a new benchmark for Indian EVs. This stunt underscores Tata's focus on robust, adventure-ready electric SUVs.

Visionary Leadership

Speaking about the partnership, Mr. Vivek Srivastava, Chief Commercial Officer at Tata Passenger Electric Mobility, said, “The two brands share the same passion for innovation, performance, and pushing beyond the limits.” He also said that “the opportunity to showcase how the company's new technology and design align with the adventure and extreme performance.”

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Future Adventures Ahead

The Elephant Rock escapade marks just the beginning of ongoing initiatives between TMPVL and Red Bull India. Upcoming stunts will spotlight additional EVs, amplifying excitement around Tata's growing electric portfolio. This partnership positions Tata Motors as a leader in performance-driven EV experiences for adventure seekers.

CarBike360 Says

As Tata Motors and Red Bull India charge ahead with this electrifying partnership, the Harrier EV emerges as a trailblazer, fusing zero-emission power with heart-pounding adventure. This bold alliance signals a thrilling future for Indian EVs, inspiring enthusiasts to embrace sustainable thrills that push limits and redefine mobility.