Ashutosh Dugal to Head Customer Success at Hero MotoCorp's VIDA EV division

Ashutosh Dugal has joined Hero MotoCorp’s electric mobility brand VIDA as the head of customer success operations. This appointment comes as Hero MotoCorp expands its presence in India’s electric two-wheeler market, which is seeing increased competition from established manufacturers and new EV startups.

Key Highlights

• Ashutosh Dugal appointed to lead customer success at Hero MotoCorp’s VIDA electric mobility brand
• Dugal brings over 25 years of experience in automotive and mobility sectors
• VIDA operates in the premium electric scooter segment with its V1 range

Leadership Appointment at VIDA

Ashutosh Dugal brings over 25 years of experience in the automotive and mobility sectors. His expertise includes aftersales operations, customer support, and service management. Dugal’s new role will focus on strengthening VIDA’s customer success function as the company aims to grow its electric scooter business.

In a recent LinkedIn post, Dugal expressed enthusiasm about his new position. He stated he looks forward to leading the customer success function at VIDA. Dugal’s background also includes industry commentary on electric vehicle adoption, mobility trends, and aftersales ecosystems in India. He regularly shares market analysis and insights through LinkedIn posts.

VIDA’s Position in the EV Market

VIDA, Hero MotoCorp’s electric mobility brand, operates in the premium electric scooter segment. The company’s V1 range targets urban commuters seeking sustainable transportation options. As the Indian electric two-wheeler market grows, VIDA faces competition from both established manufacturers and newer EV-focused companies.

Hero MotoCorp continues to expand VIDA’s reach across India. The company is investing in customer experience and aftersales support to differentiate its products. Dugal’s appointment is part of this broader strategy to enhance customer satisfaction and loyalty.

Industry Context and Future Outlook

The Indian electric two-wheeler segment is rapidly evolving. Legacy manufacturers and startups are introducing new models and technologies. Companies are focusing on customer service, aftersales support, and network expansion to gain a competitive edge.

With Dugal’s leadership, VIDA aims to improve its customer success operations. The company seeks to address customer needs more effectively and build long-term relationships. This move aligns with industry trends emphasizing customer experience as a key differentiator in the electric mobility sector.

Also Read: Hero MotoCorp to launch affordable Vida electric scooter under Rs 1 Lakh in August 2026

CarBike 360 Says

Ashutosh Dugal’s appointment signals Hero MotoCorp’s strong intent to elevate the customer experience in its EV journey. As competition intensifies in India’s electric two-wheeler segment, a focused approach toward customer satisfaction and engagement could prove to be a key differentiator for VIDA, helping the brand build long-term trust and accelerate its market presence.