Ather Care Service Plans: Affordable Plans from Rs 1,130 with Benefits Up To Rs 5,900

​Ather Energy, one of India’s leading electric mobility solution providers, has introduced Ather Care Service Plans in an effort to change the perception of high after-sales costs for its products. With pricing starting from Rs 1,130 and benefits reaching up to Rs 5,900, these plans offer significant value to Ather scooter owners, addressing customer concerns about expensive maintenance.

Ather Care Service Plans Overview 

Ather Energy’s service plans—Ather Care, Ather Care Plus, and Ather Care Max—are designed to cater to both new owners and those whose scooters have exceeded the standard 3-year warranty period. These plans help reduce after-sales expenses and provide peace of mind through comprehensive service coverage. Each plan is valid for 1 year or 10,000 km, whichever comes first. The Ather Care Max plan is the most premium offering, priced at Rs 2,400, delivering maximum benefits worth up to Rs 5,900.

Key Features of Ather Care Service Plans

All three service plans include several features aimed at reducing the financial burden of scooter maintenance. The benefits include free periodic maintenance, discounts on wear-and-tear parts, and added services such as polishing and express care.

Ather Care

• 2 free periodic maintenance services
• 10% discount on wear-and-tear parts and labor (once per year)

Ather Care Plus

• 2 free periodic maintenance services
• 1 free polishing and 1 free wash
• 10% discount on wear-and-tear parts and 15% discount on labor (twice per year)

Ather Care Max

• 2 free periodic maintenance services
• 2 free brake pad replacements
• 2 free washes, 2 ExpressCare services, and 2 free polishings

Free belt lubrication

10% discount on wear-and-tear parts and 15% discount on labor (twice per year)

How These Plans Benefit Ather Owners

Ather Energy is thought to provide high-end goods that are frequently viewed as having lower value for money (VFM) than those of its rivals. This view also applied to after-sales services, which some owners believed to be more costly than those for their luxury electric cars or internal combustion engine (ICE) automobiles.

The company hopes to address these issues with the introduction of the Ather Care Service Plans. The idea that Ather's after-sales services are expensive may be altered by the new plans, which offer routine services, replacements, and care at lower charges.

By providing an organised method of maintaining their electric scooters and ensuring that they remain in top condition without having to worry about expensive maintenance costs, these plans also increase consumer happiness.