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Ather Energy, the pioneering electric vehicle manufacturer, has announced substantial price reductions of Rs 25,000 for its popular entry-level electric scooter, the Ather 450S.
Key Highlights:
The base variant of the Ather 450S, known for its impressive performance and cutting-edge technology, now boasts a reduced ex-showroom price of Rs 1.09 lakh. Simultaneously, the more advanced Pro Pack variant, featuring additional enhancements, is now available at Rs 1.19 lakh (ex-showroom, Bengaluru). Notably, the 450S Pro Pack variant witnesses a remarkable price cut of Rs 25,000, while the base variant enjoys a price reduction of Rs 20,000.
This strategic shift in pricing reflects Ather Energy's commitment to making sustainable transportation more accessible to a broader audience. The Ather 450S has established itself as a front-runner in the entry-level electric scooter segment, offering a certified range of 115 km and an impressive top speed of 90 kmph.
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Key features of the Ather 450S include FallSafe, ParkAssist, Emergency Stop Signal (ESS), and coasting regeneration. These advanced functionalities not only enhance the overall riding experience but also underscore Ather Energy's commitment to safety, innovation, and sustainability.
The decision to slash prices aligns with Ather Energy's vision to accelerate the adoption of electric vehicles in the country. The move is expected to attract a wider audience, making the transition to eco-friendly transportation more enticing for consumers.
With these substantial price cuts, Ather Energy aims to reinforce its position as a frontrunner in the electric scooter market, offering a compelling choice for consumers seeking an environmentally conscious and technologically advanced mode of transportation. The revised pricing is effective immediately, making the Ather 450S even more attractive to prospective electric vehicle enthusiasts.
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