Citroën Elevates Mobility Experience with New ‘Drive Range’ and ‘Fleet Assured Ownership’ Program

​Citroen India is gearing up to expand its business operations in India. As part of the Citroen 2.0: Shift into the New Strategy Initiative Program, the brand has recently announced two customer-centric programs: the all-new Drive Range Program and the Fleet Assured Ownership Program. With these two programs, the company will provide essential factors, including sales and services, to the loyal Citroen customers and also expand its ownership experience across the nation.

This will be the industry’s first dedicated ownership program for automotive institutions and commercial customers. With these two initiatives, Citroen will be able to proclaim its mission to enable smarter, more reliable, and easier mobility solutions in the Indian automotive market. Here’s everything you need to know about this program.

Drive Range: Expanding Customer Freedom

The first program in this initiative is the Citroen Drive Range Program. Under this initiative program, the brand will look after the utilization and engineering of models so that they can deliver long-term viability. Yet, bridging the gap between aspiration and accessibility. This program will cater to Citroën customers who have models with multiple fuel options, such as petrol, diesel, CNG, and electric, in their portfolio.

The Drive Range integrates cost-efficient bundled packages for insurance, service, and accessories, streamlining the entire ownership journey. The models that have undergone the process will carry distinctive Drive badging, reflecting Citroen’s commitment to empower mobility with lower cost of ownership and assurance.

This initiative reflects Citroën’s philosophy of “Human-Centric Innovation,” making the driving experience more customizable, practical, and future-ready.

Fleet Assured Ownership: Redefining Corporate Fleet Management

Under the ownership program, new models are fleet-assured. This is the first time that any automotive brand has promised to deliver category-first. This will be one of the very first structured propositions exclusively curated for corporate and institutional clients. It is designed in such a way that customers in the elite group who own a minimum fleet of cars will be eligible for the Elite Club. This will maximize uptime and reduce additional operational costs.

Key Highlights of the Citroen Fleet Assured Program

The key highlights of the Citroen Fleet Assured Program are as follows:

• Customers might get coverage for 5 years/3 lakh km, tailored for high mileage usage.
• Established B2B workshops, including night operation and priority parts availability.
• The brand will provide value-added sales and services with dedicated financing solutions.
• Service level agreements with TATs, including same-day preventive maintenance delivery
• Fleet Connect & Pitstop-Pro further the service dashboards and business engagements.
• Citroen will also provide complimentary health checks, battery SOH reports, and assist driver training programs.

​With this initiative, Citroën positions itself as not merely a vehicle provider but a long-term mobility partner to businesses, ensuring efficiency and total peace of mind.

Conclusion

Citroen India has launched the Drive Range and Fleet Assured Ownership Program to establish adaptability and improve transparency for its customers. Citroen has very low customer engagement in the automotive sector, and sales figures have decreased since its debut in India. These initiatives are expected to strengthen consumer confidence in the Citroën brand, positioning it as a progressive player in the Indian automotive market.

Also Read: The updated Citroën C3X launched in India at Rs 7.91 Lakh