Hero MotoCorp & ASDC Launch Initiative to Train 20,000 Women in Automotive Skills

The ASDC (Automotive Skill Development Council), in collaboration with Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, pioneered an initiative aimed at skilling women and paving the way for greater gender diversity and inclusion in the workforce.

Over the span of 15 months, this transformative initiative will train over 20,000 women across eight sharp roles in automotive sales and service: two-wheeler service assistant, two-wheeler service technician, electric vehicle service assistant (2W), electric vehicle
service technician (2W), automotive sales consultant, automotive service advisor, automotive tele-caller, and automotive showroom host. The initiative is being carried out to ensure accessibility for women from diverse socio-economic backgrounds in multiple locations.

With Hero MotoCorp’s immense dedication to fostering a diverse and inclusive workplace that provides equal opportunities for all through its CSR initiative “Hero WeCare,” the company has succeeded in upskilling over 40,000 women via its flagship program, Hero Saksham. Hero MotoCorp acknowledges the significance of developing essential future-centric skills & remains committed to building an inclusive workforce.

The joint initiative between the ASDC & Hero MotoCorp is establishing a new industry benchmark and motivation to others for providing diversion & inclusivity. By creating a skilled & diverse workforce, the initiative is demonstrating the potential for common goals and the commitment to progress. The collaboration also addresses the skill and gender gap in the sector by providing relevant technical knowledge.

While aligning with ASDC’s mission to enhance the industry’s skill level & promoting a workforce that mirrors the nation’s diversity. The initiative also focuses on practical learning & equipping participants with industry-relevant expertise to excel in their roles.

To bring light to this occasion, Mr. F. R. Singhvi, President of ASDC, emphasised the importance of fostering diversity in the industry. He stated, “The automotive sector has traditionally been male-dominated, but this initiative represents a turning point. By training 20,000 women, we are not only creating equitable opportunities but also building a more inclusive and innovative future for the industry. I commend Hero MotoCorp for their vision and unwavering support in bringing this initiative to life.”

To highlight the importance of this collaboration, Mr. Vinkesh Gulati, Vice-President of ASDC, remarked, “Gender diversity is not just a social imperative; it’s an economic necessity. Women bring unique perspectives and capabilities that are crucial for the industry’s growth. This partnership with Hero MotoCorp reaffirms our shared commitment to empowering women and creating a skilled workforce that can drive the industry forward.”

Mr. Arindam Lahiri, CEO of ASDC, elaborated on the initiative’s strategic vision, stating, “This initiative is more than a training program; it’s a movement towards a more equitable automotive industry. With Hero MotoCorp as a partner, we are equipped to make a significant impact. Together, we are not only creating job opportunities but also empowering women to become leaders in their own right.”

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