Hero MotoCorp Opens First 'Premia' Store in Delhi

Hero MotoCorp, one of the world's largest two-wheeler manufacturers, inaugurated its first 'Premia' store in New Delhi. This new store, located in the Naraina industrial area, marks an important step in the company's efforts to enhance the customer experience with a premium, modern retail environment.

The new Premia store in Delhi displays eight different models and includes separate zones dedicated to Hero, VIDA, and Harley-Davidson products. This strategic move aligns with Hero MotoCorp's vision to provide customers with an exceptional retail experience that reflects the brand's commitment to innovation and quality.

Expanding the Premia Network

With the launch of the Delhi store, Hero MotoCorp now operates over 40 Premia stores across more than 35 cities in India. These stores are designed with modern architecture, featuring appealing design elements and the latest digital technologies. The focus is on delivering a premium experience to customers, with professionally trained Premia Sales consultants available to offer personalized advice and assistance.

The Premia Service is another highlight, providing an in-service experience through exclusive technical experts, ensuring that customers receive the best care for their vehicles.

A Special Inauguration Ceremony

During the inauguration ceremony, Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handed over the keys to the first customers of the store. The models handed over included the Mavrick 440, VIDA V1, and the Harley-Davidson X440.

Premium Offerings on Display

Hero Premia stores showcase a wide range of premium products from Hero MotoCorp. These include the Mavrick 440, Harley-Davidson X440, Karizma XMR, Xpulse 200 4V, Xtreme 160R, and VIDA V1. In addition to the vehicles, the outlets also feature merchandise and accessories from both Hero MotoCorp and Harley-Davidson, offering customers a comprehensive shopping experience.

Hero MotoCorp's Premia stores represent a significant step in redefining the way customers interact with the brand, combining cutting-edge technology with personalized service in a luxurious setting.