Jeep India Partners with Hrithik Roshan, Introduces 2024 Wrangler Rubicon SUV

Jeep India has teamed up with Bollywood star Hrithik Roshan, who now serves as both a brand partner and proud owner of the 2024 Jeep Wrangler Rubicon SUV. This stylish SUV made its Indian debut on April 25, priced at ₹71.65 lakh (ex-showroom). The latest model of the Wrangler Rubicon builds upon the facelift version unveiled globally in 2023.

Powered by a robust 2.0-litre turbocharged petrol engine paired with an eight-speed automatic gearbox, the Wrangler Rubicon churns out 268 bhp and 400 Nm of torque. It boasts a host of advanced features such as a 12.3-inch touchscreen, digital instrument cluster, 12-way power-adjustable seats, an Alpine audio system, wireless smartphone connectivity, automatic climate control, and ADAS technology.

Jeep India's choice of Hrithik Roshan as brand ambassador highlights the brand's commitment to a premium lifestyle and adventure. Priyesh Kumar, Brand Director at Jeep India, expressed excitement about Roshan joining their community of Jeep enthusiasts, emphasizing his alignment with their values of pushing boundaries and embracing the unknown.

The 2024 Jeep Wrangler Rubicon has been updated with a refreshed grille, a Gorilla Glass windshield, acoustic front glass, and a noise-canceling cabin. Features like mechanical locking differentials enhance its off-road capabilities, HD Dana rear solid axle, and Rock-Trac transfer case with a 4:1 low ratio.

Hrithik Roshan's passion for luxury cars is well-known, with recent additions including the new Range Rover SUV, Mercedes S-Class, Mercedes-Maybach S-Class, MINI Cooper, and the prestigious Rolls-Royce Ghost, the crown jewel of his collection.

Jeep India's collaboration with Hrithik Roshan marks an exciting chapter, blending automotive excellence with Bollywood glamour in the thriving Indian market.