JSW MG Motor India Launches AI Chatbots Avira and Vir with Google Cloud for Enhanced Customer Engagement

​JSW MG Motor India has collaborated with Google Cloud India to launch two AI-powered chatbots, Avira and Vir, that aim to transform customer engagement and operational efficiency. These AI chatbots, created using Google Cloud AI capabilities and Riafy, are the first in India to use advanced digital technologies for client interactions.

Customer Interaction in Future

Avira and Vir are built on Google's PaLM 2 large language model and provide real-time, personalised customer help. They are available via the MG Motor India website, WhatsApp, the EVPEDIA website, and the EVPEDIA WhatsApp. These chatbots strive to promote trust and increase client happiness by personalising responses based on their preferences and history.

Increasing operational efficiency with AI

The adoption of Avira and Vir is part of JSW MG Motor India's overall AI strategy to improve customer happiness and operational efficiency. These digital assistants offer real-time, personalised interactions and multilingual support, adjusting and learning from user interactions to make them more natural. This leads to increased sales and a better understanding of client demands, making the overall experience more seamless and engaging.

Leadership insights

Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India, says, "We will continue to use technology to redefine customer interaction and operational excellence. The launch of Avira and Vir, in conjunction with Google Cloud, represents a key milestone in our effort to improve the consumer experience.
Bikram Singh Bedi, Vice President and Country MD of Google Cloud India, stated, "We are excited about this collaboration with JSW MG Motor India as they embark on a journey to innovate and reimagine their consumer experience by leveraging our AI platform."

Avira and Vir Roles

Avira, which focuses on improving the car-buying experience, is available via text and voice on the MG Motor website and WhatsApp. It assists consumers with queries about JSW MG vehicles, delivering human-like, seamless interactions.

Vir: Dedicated to electric vehicle information, Vir serves as an expert guide for users, providing deep insights into the EV business via EVPEDIA's website and WhatsApp. Vir enables users to make informed decisions by providing simple access to critical electric car information.

JSW MG Motor India Vision

JSW MG Motor India continues to adopt innovative initiatives such as MG Xpert, MG Epay, MG VPhy NFT, and MGVerse, all designed to enhance customer experiences. The rise of smartphone usage and AI integration has driven the company to explore tech-first approaches like chatbots and the MG Metaverse, demonstrating a strong commitment to innovation and evolving customer needs.