Low Demand Forces Jaguar To Pull I-Pace from Indian Market

Jaguar India has pulled the all-electric I-Pace SUV and the F-Type sports car from its website, which suggests that it has stopped taking orders for these vehicles. This situation reduces Jaguar to a single model in India; the F-Pace SUV.

 The I-Pace came to India in 2021 as Jaguar’s first and only plug-in EV and the second luxury electric SUV under ₹1 crore ($140,000) after Audi e-tron and before Mercedes-Benz EQC SUV. Still, the I-Pace when launched initially did not receive any significant improvements for the three years of its presence in the market, unlike its competitors. It had a 90 kWh battery pack, and twin electric motors that developed 400 hp/696 Nm of torque and an approximate real-world range of around 410 km. 

In FY2024, Jaguar Land Rover’s I-Pace remained unsatisfactory with only 31 models sold contrary to BMW’s iX with 738 models sold in the same year. Currently, the I-Pace can still be bought in foreign markets but it would eventually be replaced by Jaguar’s new electric car lineup expected to be released in the international market from 2025. 

Company vehicles such as the F-Type sports car, whose production for the global market ceased in June 2024, have also been removed from the list. 

Jaguar’s transition to the next generation of EVs is a representation of its forward-thinking strategy, but the transitional period has resulted in the company having a relatively narrow range of products in India.