Mahindra Group appoints Purnima Lamba as Chief Brand Officer to drive global strategy

Mahindra Group has named Purnima Lamba as its chief brand officer, effective September 1. Lamba, who spent 25 years at Unilever across India, the UK, and the Netherlands, will lead Mahindra’s corporate brand and communications strategy. The company announced her appointment in an exchange filing on Wednesday.

Key Highlights

• Purnima Lamba appointed as Mahindra Group chief brand officer effective September 1
• Lamba brings 25 years of experience from Unilever across three countries
• She will lead corporate brand and communications strategy for Mahindra globally
• Mahindra is expanding in electric vehicles, hospitality, and technology sectors

Leadership Appointment and Role

Lamba will oversee brand consistency across Mahindra’s diverse businesses. She will also join the group’s senior management team from September 1. Her responsibilities include strengthening Mahindra’s global corporate brand strategy and enhancing its digital and consumer-facing communication initiatives.

The appointment comes as Mahindra expands in electric SUVs, hospitality, financial services, farm equipment, and technology. The company aims to build a unified global brand identity as it grows across these sectors.

Professional Background and Expertise

Purnima Lamba brings extensive experience from her career at Unilever. She worked in India, the UK, and the Netherlands, focusing on brand management and communications. Lamba has built tech-enabled beauty experiences and pioneered digital media models. These skills are seen as valuable as Indian conglomerates target younger, digitally engaged consumers and global markets.

Lamba holds both B.Sc. and M.Sc. degrees in management from the London School of Economics and Political Science. Her background in strategic thinking and consumer insight aligns with Mahindra’s goals for brand development.

Context of Mahindra’s Growth

Mahindra Group is currently expanding its presence in electric vehicles, hospitality, and technology. The company seeks to strengthen its global brand as it enters new markets and industries. CEO and Managing Director Anish Shah stated that Lamba’s global experience and creativity make her well-suited to lead the brand’s next phase.

Mahindra’s focus on digital communication and unified branding reflects broader trends among Indian conglomerates. As the company grows, leadership in brand strategy becomes increasingly important for maintaining consistency and reaching new audiences.

Also Read: Mahindra deploys AI voice agents for XUV 7XO launch to enhance customer engagement

CarBike 360 Says

​With Purnima Lamba stepping in as chief brand officer, Mahindra Group is clearly sharpening its focus on building a cohesive and globally resonant brand identity. Her appointment reflects the company’s ambition to strengthen its positioning across markets while aligning diverse business verticals under a unified narrative, setting the stage for the next phase of international growth and brand evolution.