Mahindra deploys AI voice agents for XUV 7XO launch to enhance customer engagement

Mahindra & Mahindra used AI-powered voice agents during the XUV 7XO SUV launch to manage customer engagement and improve lead conversion. The company partnered with ElevenLabs to deploy these AI voice agents, aiming to handle increased inquiry volumes and outbound lead engagement during major vehicle launches.

Key Highlights

• Mahindra used AI voice agents for XUV 7XO launch to manage customer engagement
• AI agents handled thousands of calls and supported lead routing to dealerships
• Deployment led to an estimated 8 percent uplift in conversions and more qualified inquiries
• Mahindra plans to expand AI voice agent use across other customer engagement workflows

AI Voice Agents Deployment

The deployment took place during the Mahindra XUV 7XO launch on January 5. Mahindra AI, the group’s artificial intelligence division, led the initiative. The AI voice agents conducted outbound calls with prospective buyers, managed multi-turn conversations, answered customer queries, and routed leads to dealerships.

ElevenLabs provided the voice AI platform for this deployment. The platform enabled low-latency and natural-sounding interactions at scale. The system handled thousands of concurrent calls across multiple languages during the launch period.

Impact on Customer Engagement

Mahindra stated that the AI voice agents increased contact rates and improved inquiry conversion efficiency. The deployment resulted in an estimated 8 percent uplift in conversions and generated additional qualified inquiries. The company used the technology to support dealership lead routing and manage customer conversations during periods of peak demand.

Manjari Upadhye, Chief Marketing Officer of Mahindra’s Automotive Division, said the partnership helped manage customer conversations and support dealerships. Karthik Rajaram, GM and Country Head, India, ElevenLabs, confirmed the system’s ability to handle high call volumes in multiple languages.

Future Plans for AI Integration

Following the XUV 7XO launch, Mahindra AI plans to expand the use of AI voice agents across other customer engagement workflows in the automotive business. The company aims to further integrate AI into business operations and customer processes.

Also Read: Mahindra Plans Hybrid and Range-Extender SUVs Amid Slower EV Adoption

CarBike 360 Says

Mahindra’s use of AI voice agents for the XUV 7XO launch signals a clear shift toward smarter, tech-driven customer engagement. By blending innovation with convenience, the brand is not only enhancing buyer interaction but also setting a new benchmark in automotive marketing. This move highlights how AI will increasingly shape the future of car buying experiences in India.