Mahindra Thar Earth Edition Launched: Prices in India Start at Rs. 15.40 Lakh

Key Highlights:

• New Thar Earth Edition launched.
• Desert Fury matte paint, dune-inspired decals.
• Dual-tone interior, desert-themed accents.
• 2.0L petrol, 2.2L diesel engines.
• Four variants: Prices from Rs. 15.40 lakh.

Mahindra & Mahindra has introduced the latest addition to its iconic Thar lineup - the Thar Earth Edition. This special variant draws inspiration from the vast Thar Desert, bringing a distinctive design and features to the popular SUV. Available in four different variants, the Thar Earth Edition promises a unique driving experience combined with a touch of the desert's rugged elegance.

Exterior

The Thar Earth Edition captivates onlookers with its exclusive Desert Fury satin matte paint scheme. Complementing the distinctive paint are dune-inspired decals on the rear fender and doors. The Earth Edition badging on the B-pillars, matte black badges, and silver alloy wheels add a touch of sophistication to the exterior, making the Thar Earth Edition a head-turner on and off the road.

Interior

Stepping inside, the 2024 Thar Earth Edition boasts a dual-tone interior theme, blending black and light beige for a premium feel. Dune designs on the headrests, Thar branding on the doors, and dark chrome accents contribute to the SUV's upscale interior. Desert Fury-colored inserts adorn the AC vents, center console, and steering wheel, creating a cohesive and stylish cabin environment. Each unit of this special edition comes with a unique numbered decorative VIN plate, emphasizing its exclusivity.

Performance

Under the hood, the Mahindra Thar Earth Edition retains the powerful 2.0-litre petrol and 2.2-litre diesel engines. Customers can choose between a six-speed manual transmission or a torque converter automatic transmission, providing versatility to suit various driving preferences. Mahindra ensures a seamless and exhilarating driving experience, maintaining the Thar's reputation for robust performance.

Personalization Options

In addition to the Earth Edition's captivating features, Mahindra offers a range of accessories to allow owners to personalize their Thar. Customized front and rear armrests, floor mats, and a comfort kit are among the options available, allowing Thar enthusiasts to tailor their driving experience to their liking.

Variant-wise Pricing

The Thar Earth Edition is available in four distinct variants, each catering to different preferences. Here are the ex-showroom prices:

• Thar Earth Edition Petrol MT: Rs. 15.40 lakh
• Thar Earth Edition Petrol AT: Rs. 16.99 lakh
• Thar Earth Edition Diesel MT: Rs. 16.15 lakh
• Thar Earth Edition Diesel AT: Rs. 17.60 lakh

CarBike360 Says

Mahindra's Thar Earth Edition is set to redefine the driving experience, combining the brand's legacy of ruggedness with a touch of elegance inspired by the majestic Thar Desert. Car enthusiasts and off-road aficionados alike can now explore the great outdoors in style with the all-new Thar Earth Edition.