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An insightful analysis of FY25 luxury car sales in India highlighting Mercedes-Benz’s market leadership, Jaguar Land Rover’s rapid growth, and BMW’s steady rise in the automotive market.

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As the buzz revolves around inflation and price hikes in the community of goods and services. Car sales have been growing spontaneously. Not only the passenger car market, but also the premium car sales have been dominating the Indian market. In FY 2025, intense competition has been seen among the top premium brands. According to the latest official sales data, Mercedes-Benz has retained the top spot in the premium car market.
In India, premium car brands carved a small segment in the market. However, three car brands with strong sales portfolios have been witnessing the growing demand. These are Mercedes-Benz, BMW, and JLR. Let us take a deep look at the sales figures for the premium car brands sold in India.
Brand | FY 2025 | FY 2024 | YoY Growth |
Mercedes-Benz | 18,928 | 18,123 | +13% |
BMW | 15,995 | 15,420 | +5% |
JLR | 6,183 | 4,436 | +40% |
Audi | 5,993 | 7,049 | -15% |
Volvo | 1,750 | 2,150 | -18.6% |
Tata-owned Jaguar Land Rover has seen a comprehensive shift in sales figures under the portfolio. With 6,183 units sold in FY 2025, reflecting a 40% increase as compared to the previous year’s sales of 4,436 units in FY 2024. Jaguar, on the other hand, has been struggling with its EV variants. The company has reportedly stopped the launch of the upcoming EVs till next year. Whereas, with locally assembled models like the Defender and Range Rover Sport, sales have witnessed a 72% growth.
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