Royal Enfield Launched Bullet 350 in Japan at Rs 3.83 Lakh, Aims at Expanding Global Reach

Royal Enfield, a legacy of classic bikes, has expanded its global approach with the recent launch of Bullet 350 in the Land of Rising Sun. Japan has welcomed the ninety years of classic legacy to cater the interest of many consumers.

Distinctive Features

The motorcycle launched in Japan at 694,100 yen (ex-showroom), which is estimated to be approximately Rs 3.83 Lakh in Indian Rupees. Bullet 350 will welcome the Japanese buyers into the world of Royal Enfield. However, the price of the bike can fluctuate depending on the colour option selected by the customer as per their preferences.

Though Bullet 350 can be considered similar to Classic 350, the motorcycle comes with some distinctive features which sets it apart. The motorcycle can be seen equipped with different handlebars, single-piece seat, boxier rear fender, and number of colour choices. No wonder, being from the Classic 350 platform, Bullet 350 has its own stage when it comes to RE motorcycle preferences among enthusiasts.

Performance and Engineering

The motorcycle houses a 349cc, air-cooled, single cylinder engine, which delivers 20.2 bhp of power and 27 Nm of torque. The engine is paired with a five-speed gearbox. We can find a dual-cradle frame in the bike and 19-18 inch spoke wheel combination, to provide smooth and effortless riding experience to the riders.

Talking about the braking system of RE Bullet 350, riders can opt for disc-drum combination, which will come with an option of upgrading it to dual discs  equipped with dual-channel ABS for enhanced safety. With a kerb weight of 195 kg and a seat height of 805 mm, Bullet 350 knows how to offer safety and sophistication to the riders.

Market Competition

Once entered in the Japanese Market, the motorcycle will have to face rivalry with Jawa 350, Benelli Imperiale 400, Yezdi Roadster, and Harley-Davidson X440. Though needless to mention that Bullet 350 positions itself as a timeless classic with modern technologies.

CarBike360 Says

With the arrival of Bullet 350 in Japan, Royal Enfield continues its global expansion strategy, serving to a wide market of enthusiasts and buyers in Japan. As riders across nations embrace the iconic Bullet 350, Royal Enfield confirms its status as a symbol of freedom on two wheels, transcending borders and cultures.