Suzuki April 2024 Sales Sees 12% YoY Growth

Suzuki Motorcycle India sells 99,377 units, up 12% YoY. Domestic sales surge 31%, exports drop 47%. Despite a 4% MoM decrease, domestic sales remain resilient amidst export challenges.

By Gargi Khatri

9.86k

May 06, 2024 04:10 pm IST

Suzuki April Sales Overview

Suzuki Motorcycle India Pvt. Ltd. (SMIPL) concluded April 2024 with a total sales figure of 99,377 units, marking a 12% YoY increase compared to April 2023. However, exports experienced a decline of 47% on YoY basis compared to April, 2023. Despite a slight decrease of -4% in total sales compared to the previous month (March 2024), the domestic market continued to show resilience with a 2.2% MoM growth.

Speaking on the company’s sales performance, Mr. Devashish Handa, Executive Vice President, Sales, Marketing & After Sales, Suzuki Motorcycle India said, “We have had a very encouraging start this Financial Year with the month of April marking our highest ever domestic sale. As we experience continual growth in our sales volume, we are humbled and overwhelmed by the ever-increasing patronage that Brand Suzuki has been receiving from the Indian Two-Wheeler Customers. We would also like to thank each member of our Dealer Network and all our business associates without whose support and collaboration this accomplishment would not have been possible. We are determined to come up to the expectations of our customers and continue this momentum going forward as well.”

Suzuki Two Wheeler YoY Sales Report Analysis

Particulars	April’24	April’23	Difference	Growth% YoY
Domestic	88,067	67,259	20,808	31
Export	11,310	21,472	-10,162	-47
Total	99,377	88,731	10,646	12

Domestic Sales: April 2024 witnessed a substantial growth of 31% in domestic sales compared to April 2023, with a total of 88,067 units sold. This surge indicates a strong market demand and reflects positively on Suzuki's brand presence and consumer trust in the Indian market.

Export Sales: While domestic sales flourished, exports experienced a significant decline of 47% YoY, dropping from 21,472 units in April 2023 to 11,310 units in April 2024. This downturn in exports may indicate various factors such as changes in global market demand, competition, or logistical challenges.

Suzuki SEGMENT-WISE SALES IN APRIL 2024

Suzuki Two Wheeler MoM Sales Report Analysis

Particulars	April’24	March’24	Growth% MoM
Domestic	88,067	86,164	2.2
Export	11,310	17,505	-35
Total	99,377	1,03,669	-4%

Domestic Sales: Though the company witnessed a slight decline in total sales in April 2024 compared to March 2024, the domestic market remained constant with a slight raise in sales growth of 2.2% MoM. This indicates a stable demand within the domestic market.

Export Sales: Talking about the export sales,, it has experienced a massive decline of 35% MoM, dropping from 17,505 units in March 2024 to 11,310 units in April 2024. This steep decline can be looked at as a temporary setback in the export market.

Key Milestones and Product Highlights:

SMIPL has recently celebrated the production milestone of 8 million two-wheelers in India, showcasing the company's strong market presence in the country.
In April, Suzuki launched the 25th Anniversary Edition of its flagship motorcycle, Hayabusa, signifying the company's commitment to innovation with continuous product evolution.
Suzuki's diverse product portfolio includes scooters like Access 125 and Burgman Street 125, along with bike ranges like Gixxer lineup, which has contributed significantly to the overall sales volume.
The presence of premium motorcycle models such as Katana, V-Strom 800DE, and the iconic Hayabusa highlights Suzuki's strategic positioning in catering to different segments of the Indian market.

CarBike360 Says

Though facing challenges in the export market, Suzuki Motorcycle has still showcased strong performance in domestic sales reflecting its robust market presence and customer loyalty. With innovative product launches, strategic marketing initiatives, and a dedicated dealer network, Suzuki has positioned itself well in the competitive Indian two-wheeler market.