Suzuki Motorcycle India to drive gradual EV expansion with focus on localisation

Suzuki Motorcycle India is preparing to expand its electric vehicle (EV) offerings beyond the recently launched e-Access scooter. The company aims to target more affordable segments and broaden its product portfolio while also investing in CNG, flex-fuel, and more efficient internal combustion engines (ICE).

Key Highlights

• Suzuki Motorcycle India dispatched 1,500 e-Access electric scooters by March 31
• The company plans gradual EV expansion with focus on affordable segments and broader product portfolio
• Suzuki is also investing in CNG, flex-fuel, and efficient internal combustion engines
• Localisation and local supplier development are key to Suzuki’s India strategy

EV Strategy and Market Approach

Suzuki entered the Indian electric scooter market later than most traditional manufacturers. The company began selling its first electric scooter, the e-Access, this year and dispatched 1,500 units by March 31. The Suzuki e-Access starts at an ex-showroom price of around Rs 1.9 lakh. In comparison, other major manufacturers are focusing on sub-Rs 1 lakh EV products to drive higher volumes.

Kenichi Umeda, President and Managing Director of Suzuki Motorcycle India, stated that the company’s EV journey in India will be gradual and closely aligned with market trends. Suzuki is currently focused on building customer familiarity, enhancing dealer capabilities, and establishing product credibility. The next phase will involve expanding into mainstream segments with a wider range of products and use cases.

Industry sources indicate Suzuki aims to cross 25,000 EV units in FY27, though the company has not set official volume targets. Suzuki management confirmed plans for a broader EV lineup across multiple price points and form factors, including extensions of existing brands and new models designed for Indian conditions.

Multi-Pathway Powertrain Development

Suzuki is not limiting its focus to electrification. The company continues to invest in cleaner ICE technology and alternative fuels, such as flex-fuel and CNG. Umeda confirmed ongoing development in these areas but did not specify launch timelines. He emphasized that customer acceptance and market readiness will determine the pace of new product introductions.

Competitors are also exploring alternative fuels. TVS is developing a CNG scooter, while Bajaj Auto has already launched a CNG motorcycle. Suzuki’s approach prioritizes battery durability, lifecycle value, and customer confidence over aggressive scaling.

Localisation and Future Plans

Localization is a key part of Suzuki India’s strategy. The company is increasing its focus on local supplier development and deeper value addition within India. This includes expanding engineering capabilities and reducing reliance on Japan for research and development.

The next phase will emphasize “make in India,” with local R&D and product development supporting cost competitiveness across all powertrains. Localization is expected to help Suzuki scale volumes, tailor products for Indian conditions, and position India as a global hub. India already accounts for over half of Suzuki’s global volumes, making this market central to the company’s long-term plans.

Also Read: Suzuki Motorcycle India achieves record FY 2025-26 sales and expands network across India

CarBike 360 Says

​Suzuki Motorcycle India’s measured approach to EV expansion reflects its commitment to building a sustainable and locally integrated ecosystem. By investing in localization, the brand aims to strike the right balance between affordability, performance, and reliability. This strategy not only supports India’s broader electrification goals but also strengthens Suzuki’s long-term presence in the evolving two-wheeler market.