Ultraviolette expands F77 electric motorcycle presence across 6 European markets

Ultraviolette Automotive has expanded its operations in Europe by entering six new Central and Eastern European markets. The Bengaluru-based electric vehicle manufacturer has partnered with Elektrorider, which will act as the official importer and distributor for Ultraviolette in Hungary, Croatia, Slovakia, Romania, Slovenia, and Czechia.

Key Highlights

• Ultraviolette enters six new Central and Eastern European markets
• Elektrorider appointed as official importer and distributor for the region
• F77 Mach 2 Recon and SuperStreet Recon models introduced with region-specific pricing
• Expansion increases Ultraviolette's European presence to 18 countries

Ultraviolette’s European Expansion

With this latest move, Ultraviolette now has a presence in 18 European countries. The company had previously entered Germany, France, Spain, Portugal, the UK, Belgium, the Netherlands, Luxembourg, Italy, Austria, Switzerland, and Ireland. The expansion is part of Ultraviolette’s global growth strategy.

Elektrorider’s established retail and after-sales network for electric two-wheelers will support Ultraviolette’s entry into these new markets. Customers in these countries will have access to sales, service, spare parts, and technical support for Ultraviolette products.

Models and Pricing Details

Ultraviolette will introduce the F77 Mach 2 and the F77 SuperStreet models in the newly added markets. The F77 Mach 2 Recon will be available at an introductory price of 3,499,000 Hungarian Forints in Hungary, 45,899 Romanian Leu in Romania, and €8,990 in Croatia, Slovakia, Slovenia, and Czechia. The Ultraviolette F77 SuperStreet Recon is priced at 3,599,000 Hungarian Forints in Hungary, 47,399 Romanian Leu in Romania, and €9,290 in Croatia, Slovakia, Slovenia, and Czechia.

The partnership with Elektrorider is expected to strengthen Ultraviolette’s presence in Central and Eastern Europe. The company aims to leverage Elektrorider’s experience in the electric two-wheeler segment to reach more customers and provide comprehensive support.

Background and Market Presence

Ultraviolette Automotive is based in Bengaluru, India, and focuses on electric two-wheelers. The company’s expansion into Central and Eastern Europe follows its earlier entry into several Western European countries. The F77 range, including the Mach 2 and SuperStreet models, represents Ultraviolette’s efforts to offer advanced electric motorcycles to a broader international audience.

In India, the Ultraviolette F77 is also available, with a listed price of Rs 3,08,987. The company continues to pursue growth in both domestic and international markets, aiming to establish a strong global footprint in the electric vehicle sector.

Also Read: Ultraviolette F77 Mach 2 sets Isle of Man TT mountain circuit record

CarBike 360 Says

Ultraviolette’s expansion into Central and Eastern Europe signals a strategic leap in its global ambitions, positioning the F77 as a competitive premium electric motorcycle. With growing demand for high-performance EVs, this move not only enhances brand visibility but also reinforces India’s emerging presence in the international electric mobility landscape.