It was started in 2005 by Mahindra & Mahindra and Renault. In which they collaborated and offered their first car, the Mahindra-Renault Logan. Their vision was to create an affordable and practical car for everyone in India. But later the vision did not align between them and the venture ended in 2010 as their marketing strategy was different. Well Mahindra was still selling the Verito model which was just a rebranded version of Logan.