Apollo Launches 113 Years old European Brand In Indian Market

Apollo Launches 113 Years old European Brand In Indian Market

Apollo Tyres has launched its high-end European tyre brand, Vredestein, within the Indian market.

Vredestein counts as one of the oldest tyre brands in the world, which have been founded in 1908 within the Netherlands.

The company was acquired by Apollo Tyres in 2009 and has numerous innovations in all-season tyres to its credit. The launch in India comes within the wake of rising sales within the premium car and two-wheeler market post the pandemic and is in line with a worldwide expansion of the Vredestein brand.

The Vredestein brand with its Ultrac range of tyres for the premium railcar market is going to launch in India.

Will Be available in sizes from 15 to twenty inches, this Ultrac Vorti has aimed toward premium sedan offerings from Mercedes-Benz, BMW, Audi, Land Rover etc. Meanwhile, the Ultrac range has been aimed towards the more mass-market sedan and hatchback offerings from **Maruti Suzuki, Honda and Hyundai. **

The Centauro NS and ST range having been launched for two-wheelers and can cater to touring and super-sport offerings within the 600cc to 1,200cc category from brands like BMW, Ducati,Aprilia, Triumph, Kawasaki, Suzuki, Honda and Yamaha.

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Neeraj Kanwar, chairwoman and MD of Apollo Tyres Ltd said, "India has been witnessing high growth within the premium and luxury segment of cars, and also within the superbike segment.

Apollo Tyres has already been manufacturing Vredestein tyres in India for export. The brand is being launched within the replacement market first while the corporate will look to leverage its global relationships with OEMs to supply tyres for OE fitment. The corporate will use its existing sales and repair network, although dedicated Vredestein outlets are also opened within the future.